Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Testone performance in the Italy and how they change over time
See what factors influence Testone performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Testone' competitors in the Italy
An analysis of Testone' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Testone is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Testone's market performance is at the 46th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry in Italy. This suggests that Testone captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Piola da Cianci, wagamama, The Millenium - L'Irish pub NUMERO 1 in Italia, La Roccia, Finisterrae, and Mascari Pizza d'autore.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies.
Testone's top competitors based on customer cross-visitation are McDonald's (8.93%), Autogrill (5.80%), Menchetti (4.46%), Il Barbacco (2.23%), and Burger King (2.23%). This indicates that customers who visit Testone also frequently visit these brands, highlighting potential areas for differentiation and competitive focus.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better service.
Testone experiences peak traffic workload between 12:00 and 14:00, and again between 19:00 and 22:00. The highest traffic workload occurs at 20:00 (57.77%) and 21:00 (57.14%). This information can be used to optimize staffing levels and resource allocation during these peak hours to ensure efficient service.
Consumer segments help tailor marketing by understanding demographics and preferences for targeted campaigns.
For Testone, both Women and Men are represented equally. Gen X is overrepresented (131 affinity index), while Gen Y (85 affinity index) and Gen Z (43 affinity index) are underrepresented. This suggests that Gen X consumers have a higher affinity for Testone compared to other generations.