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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Tanaka is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Tanaka performance in the Japan and how they change over time
See what factors influence Tanaka performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tanaka' competitors in the Japan
An analysis of Tanaka' competitors in the Japan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals competitive strength and customer preference through brand's share of foot traffic in the industry.
Tanaka's market performance is at the 97th percentile, positioning it as a leading brand. This indicates a strong market presence, reflecting high customer preference compared to competitors like Horutanya, 芦田商店 佐賀駅前店, 三宝亭, すし道楽, 赤坂中華わんたん亭, and 松木, which are in a similar leading range.
Customer satisfaction reflects brand perception and loyalty, impacting retention and revenue through positive experiences.
Tanaka's overall customer satisfaction is 82%, a slight decrease of 1.4 percentage points year-over-year. Nara Prefecture shows the highest satisfaction at 84%, with a significant increase of 6.7 percentage points. Satisfaction decreased between May and July 2025.
Outlet count indicates market reach and expansion, driving accessibility and brand recognition for wider customer base.
Tanaka has a varying number of outlets across prefectures. Nara Prefecture leads with 8 outlets, followed by Osaka Prefecture with 5. Hyogo, Wakayama, and Aichi Prefectures each have 1 outlet. The concentration is heaviest in Nara.
Understanding competitors helps refine strategies and capture market share, identifying key players affecting brand success.
Tanaka's customers also frequently visit Komeda's Coffee and McDonald's (both at 11.76% cross-visitation). Nakatanidou, Dotombori Kamukura, and Kura Sushi each have a cross-visitation rate of 8.82%. These brands represent key competitors for Tanaka.
Traffic workload insights help optimize staffing and resources, aligning with peak demand to enhance service and efficiency.
Tanaka experiences peak traffic between 10 AM and 4 PM, with the highest workload around 11 AM (61.10%). Traffic is minimal during early morning hours. Resource allocation should align with these peak hours.
Consumer segmentation enables targeted marketing, matching messages to specific group affinities to boost engagement and ROI.
Men (affinity index 144) and Gen X (affinity index 133) are overrepresented among Tanaka's consumers, indicating high affinity. Women (32) and Gen Y (64) are underrepresented. Gen Z segment affinity index 117.