Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Szamos performance in the Hungary and how they change over time
See what factors influence Szamos performance in the Hungary and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Szamos' competitors in the Hungary
An analysis of Szamos' competitors in the Hungary
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Szamos is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Szamos, with a market performance of 99, is a leading brand in Hungary's Cafe & Restaurants industry. This top 1% position signifies high customer preference and a strong competitive advantage. Performance peers include Hungarikum Bisztró, Circo Pizza, La Guna Étterem és Pizzéria, Csók Budapest, Borcsa Étterem, and Kebab City Premium, all also within the top 1%.
Customer satisfaction is crucial for brand loyalty and indicates the quality of customer experience, influencing repeat business and positive word-of-mouth.
Szamos' overall customer satisfaction is 56%, a decrease of 9.1 percentage points year-over-year. Customer satisfaction is at 56% in both Transdanubia (down 1.8pp) and Central Hungary (down 10.7pp). The CSAT dynamic shows fluctuations between 54.11 and 61.86 from May to July 2025.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend.
Szamos' overall average check is 4.5K HUF, a 34.6% increase year-over-year. The average check in Central Hungary is also 4.5K HUF, with no change. Dynamic data shows average check varying between 3909.09 HUF and 5500 HUF from May to July 2025.
Number of outlets indicates brand reach and market presence, affecting accessibility and overall revenue potential.
Szamos has 17 outlets. 16 are located in Central Hungary and 1 in Transdanubia, reflecting a concentrated presence in the central region of Hungary.
Identifying key competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Szamos' top competitors based on customer cross-visitation are McDonald's (11.29%), KFC (6.45%), Retro Lángos Budapest (5.38%), Burger King (4.30%), and New York Café (3.76%), indicating fast-food chains and other cafes are frequently visited by Szamos customers.
Traffic workload distribution throughout the day helps optimize staffing and resource allocation to meet customer demand.
Szamos experiences peak traffic workload between 9 AM and 7 PM, with the highest traffic around 3 PM (67.71%). There is virtually no traffic from 8 PM to 6 AM.
Analyzing consumer segments helps tailor marketing strategies and product offerings to resonate with specific customer groups.
Szamos customers show a high affinity for women (110 index) and Gen X (134 index), indicating these segments are overrepresented among Szamos patrons. Men (94 index), Gen Y (88 index), and Gen Z (55 index) show lower affinity.