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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Szamos performance in the Hungary and how they change over time
See what factors influence Szamos performance in the Hungary and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Szamos' competitors in the Hungary
An analysis of Szamos' competitors in the Hungary
In Cafés & Restaurants
·Jun – Aug 25
Szamos is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Szamos's market performance is average at 50%, indicating a central position in Hungary's Cafe & Restaurants industry. Performance peers in the same range include Hungarikum Bisztró, Plage 18 Tihany, Csók Budapest, GIULIA, Gozsdu Court and Circo Pizza.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps improve service and retain customers, boosting long-term growth.
Szamos's overall customer satisfaction is 57%, a decrease of 8.2 percentage points year-over-year. Central Hungary and Transdanubia both show 57% satisfaction, with Central Hungary experiencing a larger decrease (-9.7pp).
Average check reveals spending habits. Monitoring average check helps optimize pricing and promotions to boost revenue and profitability.
The overall average check for Szamos is not available. In Central Hungary, the average check is 4.5K HUF, with no growth compared to the previous year. The average check varied between approximately 3909.09 HUF and 5500 HUF during the period.
Outlet count indicates market presence. Tracking outlet numbers helps assess expansion and market coverage, crucial for growth and accessibility.
Szamos has 16 outlets in Central Hungary and 1 in Transdanubia. Central Hungary accounts for 100% of the brand's outlet presence, while Transdanubia accounts for 6.25%.
Competitor analysis identifies key rivals. Knowing competitors helps refine strategies, capture market share, and stay ahead in the industry.
Szamos's top competitors based on customer cross-visitation are McDonald's (11.29%), KFC (6.45%), Retro Lángos Budapest (5.38%), Burger King (4.30%), and New York Café (3.23%).
Traffic workload shows peak hours. Understanding traffic patterns helps optimize staffing and resources for better customer service and efficiency.
Szamos experiences peak traffic between 14:00 and 16:00, with the highest workload at 15:00 (64.78%). Traffic is minimal during night, with a significant increase starting at 9:00.
Consumer segments enable targeted marketing. Understanding demographics helps tailor campaigns, improving engagement and ROI for effective outreach.
Szamos's customer base shows a higher affinity towards women (106%) and Gen X (135%). Gen Y is represented with an affinity index of 88%, while Gen Z is under-indexed at 55%.