Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sweet Truth performance in the India and how they change over time
See what factors influence Sweet Truth performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sweet Truth' competitors in the India
An analysis of Sweet Truth' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Sweet Truth is in the lower 30% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Sweet Truth's market performance is at the 30th percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors like kolkata biryani, SRI VAARAAHI AKSHAYA TIFFINS, Seville - Bar & Lounge, QD's, The FreshlyMade, and Mustang Thakali, who are in the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Sweet Truth's overall CSAT is 43%, an increase of 8.2 percentage points year-over-year. CSAT varies by state: West Bengal shows the highest CSAT at 77% with a decrease of 23.1 percentage points, while Maharashtra has the lowest at 21% with a decrease of 4.2 percentage points. Kerala and Tamil Nadu show positive growth in CSAT.
Outlet count indicates brand reach and expansion, reflecting market presence and growth strategy.
Sweet Truth has the most outlets in Maharashtra (31), followed by Tamil Nadu (27), Karnataka (22), and Telangana (20). Delhi has 14 outlets, while West Bengal has 10. Gujarat, Uttar Pradesh, Andhra Pradesh and Punjab have 9, 8, 7 and 5 outlets respectively. No growth data is available.
Competitor analysis identifies key rivals, informing competitive strategies and market positioning.
Sweet Truth's top competitors based on customer cross-visitation are McDonald's, Theobroma Bakery and Cake Shop, Wow! Momo, and Domino's Pizza, each with a 6.67% cross-visitation rate. ON THE ROCKS has a 3.33% cross-visitation rate. This indicates shared customer interest with these brands.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation.
Sweet Truth experiences peak traffic workload between 9 AM and 10 PM, with the highest activity around 8-9 PM (45.73% and 46.14% respectively), and 9-10 PM (46.93%). Traffic is significantly lower during early morning hours (0-8 AM).
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Sweet Truth's customer base shows a higher affinity towards women (174 index) compared to men (67 index). Among generations, Gen Z shows the highest affinity (154 index), followed by Gen Y (109 index), and Gen X (44 index). This suggests targeted marketing towards women and younger generations may be effective.