Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sweet Sensation performance in the Nigeria and how they change over time
See what factors influence Sweet Sensation performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sweet Sensation' competitors in the Nigeria
An analysis of Sweet Sensation' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Sweet Sensation is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Sweet Sensation is a leading brand in Nigeria's Cafe & Restaurants industry, ranking in the top 1% within its market. This high percentile indicates strong brand preference. Performance peers Dining Hall, NLS, Bukka Hut, Bamboo Lounge - Collage (Ikeja GRA), Zolene Restaurant, BETTER WOMAN RESTAURANT and Zuzu's Delights Same Day Cake Delivery in Lagos are in the same range.
Customer satisfaction (CSAT) reflects loyalty. Monitoring changes helps maintain and improve customer relationships, driving business growth.
Sweet Sensation's overall customer satisfaction is 61%, a 6 percentage point decrease year-over-year. Satisfaction varies by location: Ogun State shows 79% (-21.4pp) while Lagos State registers 47% (-10.1pp). The trend line reveals a steady CSAT. Monitoring regional satisfaction changes helps pinpoint areas needing attention.
Average check (ticket size) indicates spending per customer. Monitoring trends aids revenue optimization and informs pricing and promotion strategies.
Sweet Sensation's average check is 7.5K NGN, a 22.3% increase year-over-year. Lagos State's average check is 8.1K NGN, while Ogun State's is 6.4K NGN. The increasing trend indicates higher customer spending over time. Focus on factors driving higher spending in Lagos may inform strategies in Ogun.
Outlet count indicates market presence. Tracking location-based distribution informs expansion strategies and assesses geographic market penetration.
Sweet Sensation has 19 outlets in Lagos State and 4 in Ogun State. The concentration in Lagos suggests a stronger presence there. Expansion decisions should consider market potential and operational capacity in each state.
Identifying competitors through cross-visitation reveals the competitive landscape and helps refine positioning and marketing strategies.
Chicken Republic (17.02%), Domino's Pizza (10.64%), The Place Restaurant (10.64%), KFC (6.38%) and De Tastee Fried Chicken (6.38%) are key competitors based on customer cross-visitation. Understanding their appeal can inform strategies to enhance Sweet Sensation's competitive edge.
Understanding traffic workload patterns enables efficient staffing and resource allocation, optimizing operations during peak hours.
Sweet Sensation experiences peak traffic between 11:00 AM and 7:00 PM, with highest workload around 1:00 PM. Traffic begins to increase significantly from 7:00 AM. Staffing and inventory management should align with these peak hours to optimize customer service and minimize wait times.
Analyzing consumer segments by gender and generation informs targeted marketing, product development, and positioning strategies.
Women have high affinity (67%) towards Sweet Sensation, while men are under-indexed (116%). Gen X has extremely high affinity (323%). Marketing should leverage these insights to resonate with key demographics.