Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sweet Sensation performance in the Nigeria and how they change over time
See what factors influence Sweet Sensation performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Sweet Sensation is right in the middle
Sample of brands in the same percentile
An analysis of Sweet Sensation' competitors in the Nigeria
An analysis of Sweet Sensation' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sweet Sensation's market performance is at the 47th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Cactus Restaurant, Iya Oyo Amala, Bamboo Lounge - Collage (Ikeja GRA), Chizee Food Empire (Chizee cakes n Catering), and My Noodles Cafe - Ikorodu.
Competitor analysis identifies key rivals and their market share. It informs strategic decisions to gain a competitive edge and attract more customers.
Sweet Sensation's top competitors based on customer cross-visitation are Chicken Republic (32.5%), The Place Restaurant (10%), Domino's Pizza (10%), Burger King (5%), and Westgate Lounge and bar (5%). Chicken Republic is the most frequently visited alternative by Sweet Sensation's customers.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Sweet Sensation experiences peak traffic between 11 AM and 4 PM, with the highest workload around 2 PM (58.61%). Traffic is minimal between 10 PM and 6 AM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments allows for targeted marketing. Gender and generation insights enable tailored campaigns, improving engagement and ROI.
Sweet Sensation's customer base shows a high affinity with women (index 90) and Gen X (index 186). Gen Y is under-indexed (index 81). This suggests that Sweet Sensation is more appealing to women and Gen X compared to the average consumer.