Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sweet Sensation performance in the Nigeria and how they change over time
See what factors influence Sweet Sensation performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sweet Sensation' competitors in the Nigeria
An analysis of Sweet Sensation' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Sweet Sensation is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Sweet Sensation's market performance is at the 42nd percentile, placing it in the below average/lagging category. This indicates a need to improve its market standing relative to competitors like Cuevana |Billiard&Bar, Dining Hall, NLS, Achievertastymeal, HTML FOODS, NOK by Alara, and Beer Barn Abuja, which share a similar market position.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT helps identify areas for service improvement.
Sweet Sensation's overall CSAT is 70%, a 1.5 percentage point increase year-over-year. Ogun State shows high satisfaction (85%) with significant growth, while Lagos State has lower satisfaction (63%) with a decrease. This suggests focusing on improving customer experience in Lagos.
Average check (Avg Check) indicates customer spending per visit, reflecting menu pricing strategy and customer purchasing behavior, impacting overall revenue.
Sweet Sensation's overall average check is 8.7K NGN, a 2.8% increase year-over-year. Lagos State has a higher average check (10.1K NGN) compared to Ogun State (6.7K NGN). This suggests differences in customer spending habits or menu preferences between the two states.
Number of outlets indicates brand reach and market presence. Expansion strategies are guided by outlet distribution and performance across different locations.
Sweet Sensation has 18 outlets in Lagos State and 4 outlets in Ogun State. This shows a stronger presence in Lagos, suggesting potential for expansion in Ogun State or optimizing performance of existing outlets there.
Identifying top competitors helps understand the competitive landscape, benchmark performance, and refine strategies to gain market share and customer loyalty.
Sweet Sensation's top competitors based on customer cross-visitation are Chicken Republic (20.83%), The Place Restaurant (16.67%), Kobis (8.33%), De Kenns Bar & Lounge (8.33%), and Domino's Pizza (8.33%). This indicates that customers who visit Sweet Sensation also frequently visit these brands.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and tailor marketing efforts to match peak and off-peak periods for better efficiency.
Sweet Sensation's traffic workload peaks between 11:00 AM and 6:00 PM, with the highest traffic around 2:00 PM. Traffic is minimal before 6:00 AM and after 9:00 PM. This data can inform staffing schedules and promotional activities.
Understanding consumer segments by gender and generation enables targeted marketing, product development, and personalized experiences, enhancing customer engagement and brand affinity.
Sweet Sensation's customer base shows a higher affinity towards women (58% representation, delta -42.20) and Gen Y (169% representation, delta 68.84). This suggests that marketing efforts should be tailored to appeal to these demographics.