Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Domino's Pizza performance in the Nigeria and how they change over time
See what factors influence Domino's Pizza performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Nigeria
An analysis of Domino's Pizza' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Domino's Pizza is in the top 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Domino's Pizza's market performance is at the 80th percentile, indicating an above average market standing. This means Domino's Pizza captures more customer traffic than most competitors in Nigeria's Cafe & Restaurants industry. Performance peers in a similar range include Burger King, Oke Ilewo (68th), Kilimanjaro Restaurant (69th), Maple Lagos (70th), The Place Restaurant (71st), and Kingfisher Africa (72nd).
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Domino's Pizza has an overall customer satisfaction of 72%, a slight increase of 0.7 percentage points year-over-year. Oyo State shows the highest satisfaction at 100%, while Lagos State has a lower satisfaction level at 63%. The Federal Capital Territory saw the largest increase in satisfaction, up 43.8 percentage points.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Domino's Pizza is 15.5K NGN, a 31.5% increase year-over-year. Lagos State has an average check of 15.5K NGN, while the Federal Capital Territory has an average check of 14.6K NGN. The average check has increased from 14130.43 NGN in June 2025 to 18981.48 NGN in August 2025.
Outlet count indicates market reach and expansion, influencing brand accessibility and revenue potential.
Domino's Pizza has the most outlets in Lagos State (39), followed by the Federal Capital Territory (9). Other states with Domino's Pizza outlets include Ogun, Rivers, Anambra, Oyo, Kano, Delta, Kaduna and Imo. The distribution of outlets reflects Domino's Pizza's strategic focus on key urban areas in Nigeria.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Domino's Pizza, based on cross-visitation, are Chicken Republic (19.15%), The Place Restaurant (5.85%), Burger King (4.79%), Mega Chicken (3.72%), and Kilimanjaro Restaurant (3.19%). This indicates that customers who visit Domino's Pizza also frequently visit these brands.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Domino's Pizza experiences peak traffic workload between 9 AM and 8 PM, with the highest workload occurring between 4 PM and 6 PM. Traffic is significantly lower during the early morning hours (12 AM to 6 AM). This data can inform staffing and operational decisions.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Domino's Pizza's customer base shows a high affinity towards women (84 index) and men (109 index). Gen X (130 index) shows a higher affinity compared to Gen Y (84 index). This suggests that marketing efforts could be tailored to appeal to these segments.