Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Nigeria and how they change over time
See what factors influence Domino's Pizza performance in the Nigeria and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Domino's Pizza' competitors in the Nigeria
An analysis of Domino's Pizza' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurant industry.
Domino's Pizza holds a leading market position in Nigeria, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile suggests strong brand preference. Peers include Burger King and Chicken Republic.
Customer satisfaction is crucial for loyalty. Monitoring CSAT helps Domino's Pizza understand customer perception and identify areas for service improvement.
Overall customer satisfaction for Domino's Pizza in Nigeria is at 58%, a decrease of 11.1 percentage points year-over-year. Oyo State shows high satisfaction (92%), while Federal Capital Territory and Lagos State show lower satisfaction.
Average check reveals customer spending habits. Tracking this helps Domino's optimize pricing strategies and understand purchasing power across locations.
The average check for Domino's Pizza in Nigeria is 14.3K NGN, up 24.8% year-over-year. Lagos State has the highest average check (14.3K NGN), while Ogun State shows a lower average check at 10.5K NGN.
Outlet count indicates market presence. Tracking this metric reveals Domino's expansion strategy and penetration across different regions.
Domino's Pizza has 39 outlets in Lagos State, 9 in Federal Capital Territory, and fewer outlets in other states, indicating a stronger presence in Lagos.
Competitor analysis identifies key rivals. Cross-visitation rates show where Domino's Pizza customers also frequent, informing competitive strategies.
Chicken Republic is the top competitor with a 16.38% cross-visitation rate from Domino's Pizza customers, followed by Burger King at 5.92%, suggesting these brands share a customer base.
Traffic workload analysis helps optimize staffing. Understanding peak hours allows Domino's Pizza to efficiently manage resources and improve customer service.
Domino's Pizza experiences peak traffic between 11 AM and 7 PM, with a high workload of 67.36% at 6 PM, suggesting the need for increased staffing during these hours.
Consumer segmentation enables targeted marketing. Understanding gender and generational preferences allows Domino's to tailor campaigns for better engagement.
Domino's Pizza has a high affinity with women, indicated by an index of 94, slightly under-indexed. Gen Y exhibits the highest affinity at 150, suggesting high representation compared to the average consumer.