Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Domino's Pizza performance in the Nigeria and how they change over time
See what factors influence Domino's Pizza performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Domino's Pizza is in the top 19% of brands
Sample of brands in the same percentile
An analysis of Domino's Pizza' competitors in the Nigeria
An analysis of Domino's Pizza' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza holds the 81st percentile in Nigeria's Cafe & Restaurants industry, indicating an above-average market performance. This means Domino's Pizza captures more customer traffic than approximately 81% of its peers. Performance peers in the same range: Maple Lagos, Kilimanjaro Restaurant, Queen's yumyum spice, The Place Restaurant, Above Lifestyle, Royal Dishes by Madam Whyte.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Domino's Pizza, based on cross-visitation, are Chicken Republic (16.02%), The Place Restaurant (5.47%), Mega Chicken (5.08%), KFC (3.52%), and Burger King (3.12%). This indicates that customers who visit Domino's Pizza also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Domino's Pizza experiences peak traffic workload between 9 AM and 8 PM, with the highest activity around 6 PM (67.63%) and 7 PM (69.26%). The lowest traffic workload is between midnight and 6 AM.
Understanding consumer segments enables targeted marketing and product development strategies.
Domino's Pizza's customer base shows a high affinity towards women (79%) and men (112%). Gen X (115%) shows a higher affinity compared to Gen Y (87%). This suggests that marketing efforts should consider the preferences and behaviors of these segments.