Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Nigeria and how they change over time
See what factors influence Burger King performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Nigeria
An analysis of Burger King' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the cafe & restaurants industry.
Burger King holds a leading position in Nigeria's cafe & restaurant industry, ranking in the top 1% based on foot traffic. This indicates a strong customer preference compared to its peers like Chicken Republic and Domino's Pizza (both at the 99th percentile).
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and overall revenue in the cafe & restaurants sector.
Burger King's overall customer satisfaction in Nigeria is 86%, a slight decrease of 0.7 percentage points year-over-year. The Federal Capital Territory shows the highest satisfaction at 89% with a decrease, while Lagos State shows 88% with increase. Oyo State has the lowest at 74%.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at Burger King.
The overall average check for Burger King in Nigeria is 16,000 NGN, a substantial 63.7% increase year-over-year, with Rivers State having the highest average check (19,500 NGN). Lagos State has the lowest at 15,200 NGN.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential in the cafe & restaurants industry.
Burger King has 14 outlets in Lagos State, establishing a strong presence there. In comparison, the Federal Capital Territory has 4 outlets, while Oyo, Rivers, Edo and Delta States each have 1 outlet.
Identifying top competitors helps understand market dynamics and competitive positioning, informing strategies to gain market share.
Burger King customers in Nigeria also frequently visit Domino's Pizza (12.5% cross-visitation) and Chicken Republic (10.29% cross-visitation). Mega Chicken and The Place Restaurant have 5.15% cross visitation, with KFC at 3.68%.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to maximize customer satisfaction and revenue.
Burger King's peak traffic workload in Nigeria occurs between 17:00 and 19:00 (5:00 PM to 7:00 PM), reaching its highest point at 66.23% at 18:00. Traffic is minimal between midnight and 5:00 AM.
Understanding consumer demographics helps tailor marketing and product offerings, increasing brand relevance and customer engagement.
Women are overrepresented (97 index), and Men are even more so(101 index). Gen Y shows a very high affinity (108 index), while Gen X (99 index) are average and Gen Z (96 index) are slightly underrepresented relative to the average consumer.