Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Nigeria and how they change over time
See what factors influence Burger King performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Nigeria
An analysis of Burger King' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 96th percentile, indicating a leading position in Nigeria's Cafe & Restaurants industry. This high percentile means Burger King captures a significant share of customer traffic compared to its peers. Performance peers are not in the same percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Burger King's overall customer satisfaction in Nigeria is 91%, a significant 22.9 percentage point increase year-over-year. Lagos State shows the highest satisfaction at 92%, followed by Federal Capital Territory and Oyo State, both at 86%. This indicates strong positive customer experiences across key locations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Burger King in Nigeria is 19.8K NGN, a substantial 94.6% increase year-over-year. Rivers State has the highest average check at 35.5K NGN. This indicates a significant rise in customer spending per visit.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
Burger King has 14 outlets in Lagos State, the highest number in Nigeria. The Federal Capital Territory has 4 outlets, while Oyo, Rivers, Edo, Delta and Anambra States each have 1 outlet. This distribution highlights Lagos as a key market for Burger King.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Domino's Pizza and Chicken Republic are the top competitors for Burger King in Nigeria, with a cross-visitation rate of 9.38% each. KFC, The Place Restaurant, and Mega Chicken each have a cross-visitation rate of 5.21%. This indicates a shared customer base among these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King's peak traffic workload in Nigeria occurs between 17:00 and 19:00 (5 PM - 7 PM), reaching approximately 64.53% to 65.85% of the daily total. Traffic starts increasing significantly from 8:00 AM, peaking in the evening, and declining sharply after 21:00 (9 PM).
Consumer segment analysis informs targeted marketing, tailoring strategies to resonate with specific demographics.
Burger King's customer base in Nigeria shows a slight over-representation of women (101 affinity index) compared to men (99 affinity index). Gen X is over-represented (104 affinity index), while Gen Y is also over-represented (101 affinity index).