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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Surace performance in the Austria and how they change over time
See what factors influence Surace performance in the Austria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Surace' competitors in the Austria
An analysis of Surace' competitors in the Austria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Surace is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Surace's market performance is at the 49th percentile, indicating a below average/lagging position in Austria's Cafe & Restaurants industry. This means Surace captures less foot traffic compared to most competitors. Performance peers in the same percentile range include PROBOWL. Neunkirchen, Leberkas-Pepi, Philly Vienna, Bärenwirt, Joseph Brot Wien Bio Bäckerei, and Taverna - Andreas Flatschers Cicchetteria & Italian Grill.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies.
Surace's top competitors based on customer cross-visitation are McDonald's (11.40%), Freistädter (2.63%), Eissalon TICHY (2.63%), Die Buschenschank (2.63%), and KFC (2.63%). McDonald's has a significantly higher cross-visitation rate, suggesting a substantial overlap in customer base. Surace should analyze McDonald's offerings and strategies to identify opportunities for differentiation.
Traffic workload by hour shows peak times, helping optimize staffing and resource allocation.
Surace experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload occurring around 4:00-6:00 PM (52.16%-53.70%). Traffic is minimal between midnight and 7:00 AM. This data helps Surace optimize staffing levels and resource allocation to meet customer demand during peak hours.
Consumer segments reveal demographic preferences, enabling targeted marketing and product development.
Surace's customer base shows a high affinity towards women (index 92) and men (index 105). Gen X (index 125) and Gen Z (index 113) are overrepresented, while Gen Y (index 74) is underrepresented. This suggests that Surace appeals more to older and younger generations than to millennials. Marketing efforts should consider the preferences of Gen X and Gen Z.