Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Subway performance in the Qatar and how they change over time
See what factors influence Subway performance in the Qatar and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 9% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Subway' competitors in the Qatar
An analysis of Subway' competitors in the Qatar
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Subway's market performance in Qatar is in the top 9% (91st percentile), indicating a leading position. This suggests strong customer preference. Performance peers in the same range include Hot Bread bakery, Nusr-Et Steakhouse, L'ETO CAFFE, O2 cafe, Century Restaurant, and EL&N London.
Outlet count indicates brand reach and market penetration, crucial for accessibility and capturing market share in Cafe & Restaurants.
Subway has 9 outlets in Al Rayyan, 2 in Umm Salal, and 2 in Al-Daayen, Qatar. Al Rayyan has the highest concentration of Subway outlets, representing 100% on scale.
Analyzing competitors reveals market dynamics and customer preferences, helping brands refine strategies and identify growth opportunities.
McDonald's (25.93%) is the top competitor for Subway in Qatar, followed by Papa Johns Pizza and Pizza Hut (11.11% each). Zaitoon Restaurant and KFC account for 7.41% cross visitation each. It shows the brands customers also visit.
Traffic workload analysis informs staffing and resource allocation, optimizing operations to meet demand and improve customer experience.
Subway's peak traffic workload in Qatar occurs between 19:00-21:00 (around 50%). The lowest traffic workload is between 1:00 and 5:00 (around 2%). It indicates need for tailored resource allocation.
Understanding consumer segments allows targeted marketing, enhancing engagement and relevance with specific groups by tailoring product offerings.
Subway's consumer base shows a higher affinity index for Men (134%) than Women (36%), indicating a stronger male customer affinity. The affinity index for Gen Y (146%) is significant. It indicates that the brand is more relevant to Men and Gen Y.