Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Qatar and how they change over time
See what factors influence McDonald's performance in the Qatar and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Qatar
An analysis of McDonald's' competitors in the Qatar
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, indicating competitive strength and customer preference.
McDonald's in Qatar holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This suggests strong brand preference and a dominant position compared to peers like Tim Hortons and Starbucks.
Customer satisfaction is crucial for loyalty and brand perception, directly impacting long-term revenue and market share.
McDonald's customer satisfaction in Qatar is at 53%, a 7.4 percentage point decrease year-over-year. Al Rayyan shows 52% satisfaction, while Al-Daayen has a lower 42%, indicating regional variations in customer experience that need addressing.
Average check reflects customer spending habits, directly influencing revenue and profitability trends.
The average check for McDonald's in Qatar is 59.9 QAR, showing a 1% decrease year-over-year. Umm Salal leads at 77.9 QAR. Al-Daayen's 41.7 QAR average check is significantly lower, suggesting different purchasing behaviors or menu preferences.
Outlet count indicates market reach and brand presence, essential for accessibility and convenience to customers.
McDonald's has 32 outlets in Al Rayyan, establishing a strong presence, while Al-Daayen has 6, and Umm Salal 3. The distribution of outlets reveals a concentration in Al Rayyan, suggesting targeted market penetration strategies in different regions.
Understanding key competitors and customer cross-visitation aids in strategic positioning and competitive advantage.
McDonald's customers in Qatar also frequently visit Tea Time (18.42%), KFC (11.88%), and Pizza Hut (6.34%). This cross-visitation highlights the competitive landscape and potential opportunities for McDonald's to capture a larger share of customer visits.
Traffic workload insights enable efficient resource allocation, optimizing staffing and inventory based on peak hours.
McDonald's in Qatar experiences peak traffic workload between 21:00 and 23:00, reaching 67.84% at 22:00. Traffic is lowest between 04:00 and 06:00. Understanding these trends allows for better staffing and resource management during peak times.
Analyzing consumer segments by gender and generation helps tailor marketing and product offerings for maximum impact.
McDonald's in Qatar shows a higher affinity with men (index 123) compared to the average consumer, while women are under-indexed (index 56). Gen X has a high affinity (index 165), Gen Y (index 96) close to average, and Gen Z is under-indexed (index 68).