Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Qatar and how they change over time
See what factors influence McDonald's performance in the Qatar and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Qatar
An analysis of McDonald's' competitors in the Qatar
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 80th percentile in Qatar's Cafe & Restaurants industry, indicating an above average market performance. This suggests a strong competitive position relative to peers like CHABRAT AL MINA, Yee Hwa Doha Downtown, and Tim Hortons, which are in a similar percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
McDonald's overall CSAT in Qatar is 56%, a decrease of 1.1 percentage points year-over-year. Al Rayyan shows a CSAT of 55% with a 1 percentage point increase, while Al-Daayen has a lower CSAT of 41% with a significant decrease of 21.2 percentage points.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting. It reflects customer value and informs menu optimization.
The average check for McDonald's in Qatar varies by location. Al Rayyan has the highest average check at 76.7 QAR, while Umm Salal has 65.9 QAR. Al-Daayen shows an average check of 44.4 QAR. Overall average check data is not available.
Outlet count indicates market presence and accessibility. More outlets can mean greater convenience and brand visibility for customers.
McDonald's has a significant presence in Qatar, with 32 outlets in Al Rayyan, 6 in Al-Daayen, 3 in Umm Salal, 2 in Al Shahaniya, and 1 in Ash Shamal. Al Rayyan accounts for the majority of McDonald's outlets in Qatar.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
McDonald's customers in Qatar also frequently visit Tea Time (17.73%), KFC (11.08%), Pizza Hut (7.14%), Papa Johns Pizza (5.42%), and Starbucks (4.19%). Tea Time and KFC are the most popular alternatives among McDonald's customers.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
McDonald's in Qatar experiences peak traffic between 8 PM and 11 PM, with the highest workload at 67.25% around 10 PM. Traffic is lowest between 3 AM and 5 AM, indicating a need for adjusted staffing during these hours.
Consumer segment analysis enables targeted marketing. Understanding demographics like gender and generation improves campaign relevance and ROI.
McDonald's customer base in Qatar shows a high affinity index for men (125%) and Gen X (179%). Women are under-indexed (58%). Gen Y (83%) and Gen Z (123%) also show notable affinity.