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Managing Partner, Global Business Development
See what factors influence Subway performance in the Italy and how they change over time
See what factors influence Subway performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Italy
An analysis of Subway' competitors in the Italy
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference in the industry, showing its share of foot traffic.
Subway's MARKET PERFORMANCE in Italy is at the 88th percentile, indicating an average/above average market position. This means Subway performs better than 88% of brands in the Cafe & Restaurants industry. Performance peers in adjacent percentile range: La via della seta 大西北, Il Punto Pizza da Giuliano, Jamel, Osteria Carabas, Bellano, and Il Papavero.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, directly impacting revenue and growth.
Subway's overall CSAT in Italy is 69%, a decrease of 7.3 percentage points year-over-year. CSAT in Tuscany is 68%, with a decrease of 3.9 percentage points. The dynamic CSAT data shows fluctuations over the three-month period, peaking in June 2025.
Outlet count reflects brand's reach and market penetration, indicating expansion efforts and potential revenue streams.
Subway has a limited number of outlets in Italy. Sicily leads with 3 outlets. Trentino – Alto Adige/Südtirol, Tuscany, Campania and Veneto each have 2 outlets. Friuli – Venezia Giulia and Piedmont each have 1 outlet, indicating varied regional presence.
Competitor analysis identifies key rivals and their market share, guiding competitive strategies and differentiation efforts.
McDonald's is the top competitor with 18.75% cross-visitation from Subway customers, followed by Burger King at 12.5%. Other notable competitors are Caffé Vesuvio, Umberto's, and Jing Du, each at 6.25% cross-visitation, indicating shared customer base.
Traffic workload insights optimize staffing and resource allocation, enhancing operational efficiency and customer experience.
Subway in Italy experiences peak traffic workload between 11 AM and 7 PM, with the highest workload around 6 PM (50.46). Traffic is minimal between midnight and 6 AM. These insights enable optimized staffing during peak hours.
Understanding consumer segments enables targeted marketing, enhancing relevance and improving customer engagement and conversion rates.
Subway's consumer base in Italy shows a high affinity for women (68) and men (126). Gen Y (157) shows higher affinity compared to Gen X (72). This suggests Gen Y is strongly overrepresented among Subway consumers.