Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Italy and how they change over time
See what factors influence Subway performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the lower 19% of brands
Sample of brands in the same percentile
An analysis of Subway' competitors in the Italy
An analysis of Subway' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Italy is in the lower 19%, indicating a critically low market standing. This means Subway captures less foot traffic than most competitors. Performance peers in a similar range include Alla Stazion Locanda nelle Dolomiti, Terrazza Praié, CASCINA MUSCHIONA est1999, Charlotte Croissanterie & Patisserie, SparaPizza, and Bottega Vèra Orvieto.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps understand loyalty and identify areas for service improvement.
Subway's overall CSAT in Italy is 72%, a decrease of 6.2 percentage points year-over-year, indicating declining customer sentiment. Tuscany shows a CSAT of 71% with a slight increase of 0.3 percentage points. The CSAT dynamic data shows fluctuations between 61.11% and 95.24% during the observed period.
Outlet count indicates market presence. Tracking this KPI helps assess expansion and regional focus within the industry.
Subway has a limited number of outlets in Italy. Sicily has the most with 3, followed by Tuscany, and Campania, Veneto with 2 each. Trentino – Alto Adige/Südtirol, Friuli – Venezia Giulia, and Piedmont each have 1. This distribution highlights regional concentration.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's (18.75%) and Burger King (12.5%) are the top competitors with the highest cross-visitation from Subway customers. Ole Tapas Bar, News Cafe, and Leopoldo Cafebar each have a cross-visitation of 6.25%. This suggests a significant overlap in customer base with major fast-food chains.
Traffic workload analysis reveals peak hours. Understanding traffic patterns helps optimize staffing and resource allocation.
Subway's traffic workload peaks between 11 AM and 7 PM, with the highest traffic around 6-7 PM (49.09%). Traffic is minimal during early morning hours. This data helps optimize staffing and promotions during peak times.
Consumer segment analysis informs targeted marketing. Understanding demographics helps tailor campaigns and improve customer engagement.
Women are slightly overrepresented (51%) compared to men (143% affinity index), indicating a higher affinity. Gen Y is significantly overrepresented (157% affinity index) compared to Gen X (72% affinity index), suggesting a stronger appeal to younger consumers.