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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sterna Café performance in the Brazil and how they change over time
See what factors influence Sterna Café performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sterna Café' competitors in the Brazil
An analysis of Sterna Café' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Sterna Café is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sterna Café's market performance is at the 50th percentile, indicating an average market position. This means Sterna Café's foot traffic is on par with the median of its competitors. Performance peers in the same percentile range include Sushi Casa Verde, Sertão de Copa, Restaurante Fontana | Bom Fim | Porto Alegre, Ambar, Calebito, and Restaurante.
Competitor analysis identifies key rivals and their market share. Understanding competitors' strengths and weaknesses informs strategic decisions and competitive positioning.
Sterna Café's top competitors based on cross-visitation are McDonald's (9.41%), Coco Bambu (7.43%), Outback Steakhouse (4.46%), Fogo de Chão Brazilian Steakhouse (2.97%), and Burger King (2.97%). This indicates that customers who visit Sterna Café also frequently visit these fast-food and casual dining chains.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing, promotions, and resource allocation for efficiency.
Sterna Café experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (54.70%). Traffic is lowest between 3:00 AM and 5:00 AM. This data suggests the need for increased staffing and resources during peak lunch hours.
Consumer segments by gender and generation inform targeted marketing. Affinity insights help tailor messaging and product offerings to resonate with specific groups.
Women show a high affinity (125 index) for Sterna Café, while men are under-indexed (75 index). Gen X (110 index) and Gen Y (113 index) also show high affinity. This suggests marketing efforts should focus on these demographics to maximize engagement.