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Managing Partner, Global Business Development
See what factors influence Sterna Café performance in the Brazil and how they change over time
See what factors influence Sterna Café performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sterna Café' competitors in the Brazil
An analysis of Sterna Café' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sterna Café is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sterna Café is a leading brand with a 99th percentile market performance in Brazil's Cafe & Restaurants industry. This means its foot traffic significantly surpasses most competitors, showcasing high customer preference. Performance peers include PAPA TUDO FAST FOOD, Pizzaria Moda da Casa, Chalezinho, Restaurante e Choperia Terraço, Senkai, and Hao Sushi, all within the top percentile.
Customer satisfaction (CSAT) reflects loyalty and indicates potential for repeat business and positive word-of-mouth, crucial for sustained growth.
Sterna Café's overall CSAT is 82%, a slight decrease of 1.4 percentage points year-over-year. The Southeast Region shows 83% satisfaction, while the South Region exhibits 78% with an increase of 3.9 percentage points. The CSAT varied from 78.53% to 88.99% between May and July 2025.
Average check (avgCheck) shows spending per customer, reflecting pricing strategy effectiveness and customer purchasing power.
Sterna Café's overall average check is 50 BRL, a decrease of 2.9% year-over-year. The Southeast Region has an average check of 50.8 BRL, while the South Region's average check is 35.3 BRL. The average check varied from 48.04 BRL to 53.54 BRL between May and July 2025.
Outlet count indicates brand reach and market penetration, crucial for accessibility and overall revenue potential.
Sterna Café has a total of 47 outlets in Brazil. Most are located in the Southeast Region (42), with 2 in the South Region, 2 in the North Region and 1 in the Central-West Region. This distribution highlights a strong presence in the Southeast.
Competitor analysis reveals market dynamics, helping identify key rivals and opportunities for differentiation and strategic positioning.
Sterna Café's top competitors, based on customer cross-visitation, include McDonald's (6.19%), Coco Bambu (4.64%), and Outback Steakhouse (3.61%). Pizzaria (2.06%) and mug.sp (2.06%) are also competitors. This indicates customers of Sterna Café also frequent these establishments.
Traffic workload by hour reveals peak times, enabling optimized staffing, resource allocation, and targeted promotions for enhanced efficiency.
Sterna Café experiences peak traffic between 9 AM and 6 PM, with the highest workload around 1 PM (53.03). Traffic is minimal between midnight and 6 AM. Resource allocation should be aligned with these peak hours to optimize service.
Understanding consumer segments enables targeted marketing and tailored experiences, improving engagement and brand affinity.
Sterna Café's customer base shows a higher affinity towards women (113 index) compared to men (89 index). Gen Y shows high affinity (149 index), while Gen X is under-indexed (53 index). Marketing can target these segments effectively.