Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sterna Café performance in the Brazil and how they change over time
See what factors influence Sterna Café performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Sterna Café is right in the middle
Sample of brands in the same percentile
An analysis of Sterna Café' competitors in the Brazil
An analysis of Sterna Café' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sterna Café holds the 49th percentile in market performance, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Efraim doce & sal, Sushi Pimentas Guarulhos, Kawai Sushi Prime, Dom Carlos Pizzaria. Cuiabá-MT, Parrillada Fuego Celeste - Unidade, and Paparoto Cucina - Pinheiros.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Sterna Café's overall CSAT is 86%, a 0.9pp increase year-over-year, indicating improved customer happiness. The Southeast Region shows a CSAT of 87% with a 1.4pp increase, while the South Region has a CSAT of 71% with a 5pp decrease. This suggests regional differences in customer experience.
Average check (Avg Check) reveals how much customers spend per visit, influencing revenue. Monitoring it helps optimize pricing and promotions.
Sterna Café's overall average check is 48.8 BRL, a 3.5% decrease year-over-year. The Southeast Region has an average check of 49.5 BRL, while the South Region's average check is 31.3 BRL. The decrease suggests customers are spending less per visit.
Number of outlets indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness.
Sterna Café has 48 outlets in the Southeast Region, 2 in the South Region, 2 in the North Region, and 1 in the Central-West Region. The concentration in the Southeast suggests a strong regional focus.
Identifying competitors reveals market dynamics and customer preferences. Knowing who else customers visit informs competitive strategies.
Sterna Café's top competitors based on cross-visitation are Coco Bambu (6.13%), McDonald's (4.29%), Outback Steakhouse (3.07%), Starbucks (2.45%), and Mania de Churrasco! Prime Steak & Burger (1.84%). This indicates customers who visit Sterna Café also frequent these brands.
Traffic workload by hours shows peak and off-peak times, helping optimize staffing, promotions, and resource allocation.
Sterna Café experiences peak traffic between 11 AM and 3 PM, with the highest workload at 1 PM (53.90%). Traffic is lowest between midnight and 6 AM. This data helps optimize staffing and promotions during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Sterna Café's customer base shows a higher affinity towards women (119) compared to men (81). Among generations, Gen Y (147) shows a significantly higher affinity compared to Gen X (61). This suggests that Sterna Café is more appealing to women and Gen Y.