Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Panama and how they change over time
See what factors influence Starbucks performance in the Panama and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Panama
An analysis of Starbucks' competitors in the Panama
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals Starbucks' competitive strength and customer preference in Panama's cafe & restaurant industry.
Starbucks holds a leading market performance position in Panama, ranking in the top 3% (97th percentile). This signifies strong customer preference. Performance peers include Michael's Restaurant, A LA CHINGADAPTY, Dairy Queen, Mahalo Cocina y Jardin, Oh-toro Ramen & Sushi, and Ahumadospty, all positioned within the same percentile range, indicating a closely competitive segment at the top.
Customer satisfaction is crucial for brand loyalty and business growth, reflecting customers' perceptions and experiences.
Starbucks' overall customer satisfaction in Panama is 63%, a decrease of 3.6 percentage points year-over-year. Satisfaction is higher in Panamá Province (74%) with an increase of 8.8 percentage points, but lower in Panamá Oeste (52%) with a decrease of 20.6 percentage points. This indicates varying customer experiences across different states.
Average check reflects customer spending per visit, impacting revenue and profitability analysis of purchasing behaviour.
The average check for Starbucks in Panama is PAB 12.6, showing a 32.1% increase year-over-year, with similar values in Panama Province. This indicates increased customer spending or price adjustments. The average check remained consistent from May to July 2025, suggesting stable spending habits.
Outlet count indicates market presence and accessibility. It shows the geographical distribution and expansion strategy.
Starbucks has 11 outlets in Panama, with 10 located in Panamá Province and 1 in Panamá Oeste. The concentration of outlets in Panamá Province suggests a strategic focus on this region, while the presence in Panamá Oeste indicates market coverage.
Understanding key competitors and cross-visitation patterns aids in strategic positioning and customer retention efforts.
McDonald's is the most frequently cross-visited brand by Starbucks' customers (19.61%), followed by La Rana Dorada, Little Caesars Pizza, and Nacionsushi (all at 9.8%), and Athanasiou (7.84%). This suggests shared customer bases, highlighting direct competitors for customer loyalty and market share.
Traffic workload reveals peak hours, enabling resource allocation for staffing and marketing optimization.
Starbucks' peak traffic in Panama occurs between 9 AM and 6 PM, with the highest workload around 57.74 between 11 AM and 12 PM. Traffic is minimal during early morning and late night hours. This information helps in workforce scheduling and promotional timing.
Analyzing consumer segments by gender and generation enables targeted marketing, enhanced customer engagement, and brand affinity.
Starbucks' customer base in Panama shows a higher affinity index for men (126) compared to women (63). Among generations, Gen Z shows a very high affinity (195), followed by Gen X (110), while Gen Y shows a lower affinity (63). This suggests Gen Z and men are highly engaged with Starbucks.