Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Greece and how they change over time
See what factors influence Starbucks performance in the Greece and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 19% of brands
Sample of brands in the same percentile
An analysis of Starbucks' competitors in the Greece
An analysis of Starbucks' competitors in the Greece
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Greece holds the 81st percentile, indicating an average/above average market performance. This means Starbucks outperforms 19% of brands in the Cafe & Restaurants industry. Peers in the same percentile range include Chillbox, Irene’s Tavern, Barong | Lounge Restaurant | Coffee Bar, Archontiko, Kima Restaurant Paros, and Serenità Poros.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
Starbucks in Greece has an overall CSAT of 59%, a 2.5 percentage point increase year-over-year. Macedonia and Thrace show the highest CSAT at 64%, while Peloponnese, Western Greece and the Ionian have the lowest at 36% with a decrease of 16.6 percentage points. This suggests regional differences in customer experience.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The average check for Starbucks in Greece is 9.8 EUR, a 5.7% increase year-over-year. The Aegean region has the highest average check at 11.7 EUR. Attica has the lowest average check at 9 EUR. This indicates variations in spending habits across different regions.
Outlet count indicates brand reach and market presence. More outlets can lead to greater accessibility and brand awareness.
Starbucks has 22 outlets in Attica, making it the region with the highest number of stores. Aegean, Macedonia and Thrace, and Region of Crete each have 5, 4, and 4 outlets respectively. Peloponnese, Western Greece and the Ionian have 2 outlets. This shows a concentration of Starbucks locations in Attica.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Starbucks in Greece, based on cross-visitation, are McDonald's (5.95%), Goody's Burger House (5.21%), Gregory's (4.61%), TGI Fridays (2.98%), and Coffee Island (2.83%). This indicates that customers who visit Starbucks also frequent these establishments.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Starbucks in Greece experiences peak traffic between 12:00 and 13:00 (62.90% and 63.05% respectively), with a gradual increase starting at 6:00 (7.84%). Traffic decreases significantly after 21:00. This data helps optimize staffing during peak hours.
Understanding consumer segments informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Starbucks in Greece shows high affinity with women (86%) and men (111%). Gen X is overrepresented (119%), while Gen Y is around the average (100%). Gen Z is underrepresented (60%). This suggests targeted marketing should focus on Gen X, while also considering Gen Y and Z.