Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Greece and how they change over time
See what factors influence Starbucks performance in the Greece and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Greece
An analysis of Starbucks' competitors in the Greece
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand strength and customer preference in the cafe & restaurant industry, critical for competitive advantage.
Starbucks holds a leading position in Greece's cafe & restaurant market, ranking in the top 1% during June-August 2025. This indicates a strong brand preference. Competitors like Πιάτσα Καλαμάκι, Jackaroo, Stathis, Kima Restaurant Paros, Serenità Poros and Breeze are in the adjacent range.
Customer satisfaction (CSAT) reflects brand loyalty and service quality, directly impacting repeat business and positive word-of-mouth referrals.
Starbucks in Greece has an overall CSAT of 58%, up 2.4 percentage points year-over-year. Macedonia and Thrace, and Region of Crete reported the highest CSAT at 61% with growth. Peloponnese, Western Greece and the Ionian show a CSAT of 37% with decrease. There is room to grow the overall satisfaction.
Average check is crucial for understanding customer spending habits and revenue generation, directly impacting profitability and financial health.
The overall average check for Starbucks in Greece is 9.70 EUR, a 5.2% increase year-over-year. The Aegean region leads with an average check of 11.70 EUR. Attica shows the lowest average check at 9.00 EUR, indicating regional spending variations.
Outlet count indicates market penetration and brand presence, influencing accessibility and overall market share within the competitive landscape.
Starbucks has a significant presence in Attica with 22 outlets. Aegean, Macedonia and Thrace, and Region of Crete each have 5, 4, and 4 outlets respectively. Peloponnese, Western Greece and the Ionian have 2 outlets, indicating a more concentrated presence in certain regions.
Identifying key competitors reveals direct market rivals and helps in understanding customer choices, enabling strategic adjustments for competitive advantage.
McDonald's (6.02%), Goody's Burger House (5.14%), Gregory's (4.70%), TGI Fridays (2.94%) and Coffee Island (2.94%) are the top brands visited by Starbucks' customers in Greece. Understanding these cross-visitation patterns helps refine marketing and customer retention strategies.
Traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient service during peak times and maximizing operational efficiency.
Starbucks in Greece experiences peak traffic between 12:00 and 20:00, with the highest workload at 12:00 (62.16%). Traffic is lowest between 0:00 and 5:00. This data informs staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments informs targeted marketing and positioning. Affinity insights reveal engagement levels and inform effective outreach strategies.
Starbucks' customer base in Greece shows high affinity for Women (87%) and Men (110%). By generation, there is a higher representation from Gen X (119%) and Gen Y (101%), while Gen Z (58%) are under-indexed. These insights inform targeted marketing and positioning strategies.