Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Stangengrüner Mühlenbäckerei AG performance in the Germany and how they change over time
See what factors influence Stangengrüner Mühlenbäckerei AG performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Stangengrüner Mühlenbäckerei AG' competitors in the Germany
An analysis of Stangengrüner Mühlenbäckerei AG' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Stangengrüner Mühlenbäckerei AG is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Stangengrüner Mühlenbäckerei AG is a leading brand with a market performance of 98, placing it in the top 2% within Germany's Cafe & Restaurants industry. This high percentile indicates strong customer preference. Performance peers include Virtuous Pie, Paul Rackwitz, Akami, Autohof Achern, Berwari - Grillhaus & Fresh Food, and Aroma.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT helps identify strengths and weaknesses, improving service and retaining customers.
Stangengrüner Mühlenbäckerei AG shows a strong customer satisfaction at 76%, with a 2 percentage point increase year-over-year. In Saxony, CSAT is at 75%, with a slight increase. The CSAT score saw fluctuations between May and July 2025, peaking in July. The increase indicates positive trends in customer experience.
Average check (Avg Check) reveals spending habits. Tracking Avg Check helps identify pricing opportunities and understand customer purchase behavior.
The overall average check for Stangengrüner Mühlenbäckerei AG is 8.4 EUR, a decrease of 6.2% compared to the previous year. In Saxony, the average check is 8.7 EUR, showing no growth. Monthly values remained almost flat from May to July, indicating a stable, but lower spending per customer.
Number of outlets indicates market presence and potential reach. Tracking outlet distribution helps optimize expansion and coverage strategies.
Stangengrüner Mühlenbäckerei AG has 36 outlets in Saxony, 7 in Thuringia, and 1 in Saxony-Anhalt. Saxony dominates the outlet distribution, indicating a strong regional presence, while Thuringia and Saxony-Anhalt have significantly fewer locations.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine competitive strategy and capture market share.
McDonald's is the top competitor with 25.49% cross-visitation among Stangengrüner Mühlenbäckerei AG customers, followed by Burger King at 11.76%. McCafé, Backhaus Hennig, and Gaststätte Sternhöhe each have 3.92% cross-visitation. These insights highlight direct competitors.
Traffic workload analysis shows peak hours. Understanding traffic patterns helps optimize staffing and resource allocation for better service.
Stangengrüner Mühlenbäckerei AG experiences peak traffic between 7 AM and 6 PM, with the highest workload around 10 AM and 11 AM. Traffic is minimal between 8 PM and 6 AM. This data allows for efficient staff scheduling and targeted promotions.
Consumer segments reveal key demographics. Understanding audience composition helps tailor marketing and product offerings for better engagement.
Women are overrepresented (70% affinity) and Men are highly overrepresented (117% affinity), while Gen X shows very high affinity (176%), and Gen Y is close to average affinity (87%). Marketing should consider the preferences of each group.