Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Soonta performance in the Australia and how they change over time
See what factors influence Soonta performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Soonta' competitors in the Australia
An analysis of Soonta' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's competitive strength and customer preference, critical for strategic decision-making.
Soonta is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong competitive position, with Soonta capturing a significant share of customer preference compared to performance peers like New Shanghai, Angel Falls Grill, China Bar, Sushi Hub, Hamara Gaadi, and Curry Express surfers paradise, which are in the same percentile range.
CSAT reflects customer loyalty and brand perception, directly impacting revenue and growth. It highlights areas for service improvement.
Soonta's overall customer satisfaction (CSAT) is 92%, a significant increase of 21.3 percentage points year-over-year. South Australia shows a high CSAT of 93% with a 26.9 percentage point increase, while Queensland has a lower CSAT of 83% with a -8.7 percentage point decrease. This indicates strong customer satisfaction overall, with potential areas for improvement in Queensland.
Average check indicates customer spending habits, reflecting menu pricing, perceived value, and upselling effectiveness.
Soonta's overall average check is 20.8 AUD, a 7.3% increase year-over-year. In South Australia, the average check is 21.5 AUD. This suggests a healthy average customer spend, with potential to optimize pricing and offerings for further growth.
Outlet count indicates brand reach and expansion strategy, reflecting market penetration and growth potential in different regions.
Soonta has 16 outlets in South Australia, 1 in Queensland, and 1 in Victoria. South Australia dominates Soonta's outlet presence. Focus on expansion into Queensland and Victoria could improve overall market reach.
Understanding competitors and cross-visitation patterns reveals customer preferences and market dynamics, informing competitive strategies.
Soonta's customers also frequently visit McDonald's (5.32%), Domino's Pizza (4.26%), Subway (4.26%), Hungry Jack's Burgers (4.26%), and Murugan Idli (4.26%). This indicates that Soonta competes with these brands for customer visits. This highlights the need for competitive strategies to retain and attract customers.
Traffic workload by hours reveals peak operational times, essential for staffing, resource allocation, and efficient service delivery.
Soonta experiences peak traffic between 10 AM and 7 PM, with highest workload around 12 PM. This data is crucial for optimizing staffing levels, resource allocation, and promotional activities during peak hours to enhance customer experience.
Consumer segment analysis enables targeted marketing and positioning, optimizing engagement and appeal to diverse customer groups.
Soonta's customer base shows a high affinity for women (87) and men (110) with a delta -12.77 for women and 10.12 for men indicating that men are overrepresented, and women are underrepresented relative to the average consumer. There is a very high affinity for Gen Y (170) indicating that they show higher interest in brand.
