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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Soonta performance in the Australia and how they change over time
See what factors influence Soonta performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Soonta' competitors in the Australia
An analysis of Soonta' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Soonta is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Soonta's market performance is in the lower 34% in Australia's Cafe & Restaurants industry, indicating a below average market standing. This suggests Soonta captures less foot traffic compared to its competitors. Performance peers in the same percentile include Won Jo Korean BBQ Strathfield, Imperial Hotel, Barmah Park Restaurant & Cellar Door, The Ritual Espresso, Edition Roasters and Piccolo Gelateria And Caffe.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Soonta's top competitors based on customer cross-visitation are Mr Bill's Vietnamese Canteen (8.89%), KFC (8.89%), Subway (6.67%), ING KOREAN BBQ BUFFET (4.44%), and The Greedy Fox (4.44%). This indicates that customers who visit Soonta also frequent these establishments, highlighting potential areas for competitive focus.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation. Understanding customer flow enhances operational efficiency and service quality.
Soonta's peak traffic workload occurs between 12:00 PM and 1:00 PM, reaching 61.71%. Traffic is minimal between 12:00 AM and 9:00 AM. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Consumer segments reveal audience demographics, enabling targeted marketing. Understanding gender and generational affinity informs tailored campaigns and product development.
Soonta's customer base shows a higher affinity towards women (110 index) and Gen Y (170 index). This suggests that women and Gen Y are overrepresented among Soonta's customers, indicating a strong connection with these demographics. Marketing efforts could be tailored to further engage these segments.