Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Som Tum Thai performance in the Vietnam and how they change over time
See what factors influence Som Tum Thai performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Som Tum Thai' competitors in the Vietnam
An analysis of Som Tum Thai' competitors in the Vietnam
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Som Tum Thai is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Som Tum Thai holds a leading position with a market performance percentile of 99 in Vietnam's Cafe & Restaurants industry, indicating it is in the top 1% of brands. This high percentile suggests a strong competitive standing and high customer preference compared to its peers like IXORA HOMESTAY & COFFEE, Mixue, Pause and Enjoy Da Nang- 포즈 앤 엔조이, Pepper Lunch, Bún Bò Thố Đá Bếp Ông Lập - CN Trần Phú, and Dahi Handi Indian Restaurant, who share a similar percentile.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to differentiate and retain market share.
Customers of Som Tum Thai also frequently visit Pizza 4P's (11.46%), Highlands Coffee (7.51%), Starbucks (7.11%), Haidilao (5.53%), and Phuc Long (4.74%). These brands represent significant competition for Som Tum Thai in Vietnam.
Traffic workload analysis optimizes staffing, promotions, and resource allocation to match peak hours and enhance customer experience.
Som Tum Thai experiences peak traffic between 10 AM and 12 PM, and from 5 PM to 8 PM, with the highest workload at 7 PM (60.56). Lowest traffic is between midnight and 6 AM. Staffing and promotions should be aligned with these peak hours.
Understanding consumer segments allows tailoring marketing messages, product offerings, and service experiences to specific groups.
Som Tum Thai's customer base shows affinity index of 100% for both Women and Men. Gen X shows an affinity index of 117, Gen Y—119, indicating these generations are overrepresented, with Gen Y having the highest affinity. Gen Z shows an affinity index of 70, suggesting it is underrepresented among Som Tum Thai's customers.