Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Som Tum Thai performance in the Vietnam and how they change over time
See what factors influence Som Tum Thai performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Som Tum Thai' competitors in the Vietnam
An analysis of Som Tum Thai' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Som Tum Thai is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Som Tum Thai's market performance is at the 63rd percentile in Vietnam's Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand attracts more customers than many competitors. Performance peers in the same percentile range include GoGi House, Izakaya Unatoto, TÉP Vietnamese Restaurant & Vegan Food, KOI Thé, Buffet Poseidon, and Tung's Kitchen.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to differentiate and attract more customers.
The top competitors for Som Tum Thai, based on customer cross-visitation, are Pizza 4P's (9.09%), Haidilao (5.92%), Starbucks (3.03%), Highlands Coffee (2.74%), and Bò Tơ Quán Mộc (2.74%). This indicates that customers who visit Som Tum Thai also frequently visit these brands.
Traffic workload by hours shows peak times, helping optimize staffing and promotions to maximize sales and customer satisfaction.
Som Tum Thai experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (63.78%). Traffic is minimal between 0:00 and 9:00. This data suggests the need for increased staffing and targeted promotions during peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific groups for better engagement.
Women show a higher affinity (114) for Som Tum Thai compared to men (89). Gen Z (107) and Gen Y (101) are overrepresented, while Gen X (84) is underrepresented. This suggests that Som Tum Thai appeals more to younger generations and women.