Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence smöoy performance in the Spain and how they change over time
See what factors influence smöoy performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of smöoy' competitors in the Spain
An analysis of smöoy' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
smöoy is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
smöoy's MARKET PERFORMANCE in Spain is at the 98th percentile, indicating a leading position. This shows strong customer preference compared to peers. Competitors like Submarino, Kuili Korean BBQ Usera 奎梨, Restaurante El Recreo, Lo Pati d'Agustí, Kaiten Sushi Madrid, and Restaurante Barquilla share a similar position.
Customer satisfaction is crucial as it reflects customer loyalty, impacting brand reputation and long-term success in the Cafe & Restaurants industry.
smöoy's overall customer satisfaction in Spain is 58%, a decrease of 9.2 percentage points year-over-year. Satisfaction varies by state, with the Community of Madrid at 97% (up 19.4pp) and Castile and León at 59% (down 25.9pp). This indicates regional variations affecting overall brand perception.
Tracking the number of outlets indicates brand expansion and market presence in the Cafe & Restaurants industry, influencing accessibility.
smöoy has the most outlets in the Region of Murcia (7), followed by Valencian Community (6) and Castile and León (5). This distribution reflects smöoy's physical footprint and market prioritization across Spain.
Identifying key competitors through cross-visitation patterns helps refine strategies and understand competitive dynamics in the Cafe & Restaurants sector.
smöoy's customers also visit McDonald's (6.45%), Burger King (4.30%), Chiringuito Levante (3.23%), llaollao (3.23%), and Domino's Pizza (2.15%). This indicates shared customer bases and highlights direct competitors for smöoy.
Understanding traffic workload by hour is vital for staffing, inventory management, and optimizing customer experience in Cafe & Restaurants.
smöoy experiences peak traffic between 18:00 and 21:00, with the highest workload at 19:00 (53.03%). Traffic is minimal during early morning hours, suggesting operational adjustments are needed based on peak demand.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies in Cafe & Restaurants.
smöoy's customer base in Spain has a high affinity for women (index 121) and Gen Y (index 130). Men are under-indexed (82). Gen Z is represented with an affinity index of 105. These affinity indexes inform targeted marketing efforts.