Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence smöoy performance in the Spain and how they change over time
See what factors influence smöoy performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of smöoy' competitors in the Spain
An analysis of smöoy' competitors in the Spain
In Cafés & Restaurants
·Jun – Aug 25
smöoy is in the lower 36% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
smöoy's market performance is in the lower 36% in the Cafe & Restaurants industry in Spain. This indicates a below average market standing compared to its competitors. Performance peers in the same percentile range include Burmet, Nudo Beach Club Peñíscola, Restaurante Ecuatoriano Toquilla, Taberna De Jarana, Restaurante Her, and Restaurante Ripoll.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Overall customer satisfaction for smöoy in Spain is 60%, a decrease of 7.6 percentage points year-over-year. The Community of Madrid shows the highest CSAT at 97%, while the Balearic Islands have a lower CSAT of 52%. This suggests varying customer experiences across different regions.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion and regional focus.
smöoy has the most outlets in the Region of Murcia (8), followed by the Valencian Community (7) and Castile and León (6). This distribution highlights key regions for smöoy's presence in Spain.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and market positioning.
The top competitors for smöoy in Spain, based on cross-visitation, are McDonald's (6.52%), Burger King (4.35%), llaollao (3.26%), Chiringuito Levante (3.26%), and Ice Cream Creperie Snoopy (2.17%). This indicates that customers who visit smöoy also frequent these establishments.
Traffic workload analysis reveals peak hours and customer flow. Understanding traffic patterns helps optimize staffing and resource allocation.
smöoy experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 19:00 (54.60%). Traffic is minimal between 01:00 and 08:00. This data suggests optimal staffing during evening hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns.
smöoy's customer base shows a higher affinity among women (index 113) compared to men (index 88). Gen Y (index 127) and Gen Z (index 109) show high affinity, while Gen X (index 39) is under-indexed. This suggests targeted marketing towards women and younger generations.