Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smoothie Factory performance in the United States and how they change over time
See what factors influence Smoothie Factory performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Smoothie Factory is in the lower 26% of brands
Sample of brands in the same percentile
An analysis of Smoothie Factory' competitors in the United States
An analysis of Smoothie Factory' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smoothie Factory's market performance is in the lower 26% percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in a similar range include Saigon Vietnamese Sandwich Deli, Dumpling World, Pizza Crossing, Birrieria Tijuana, Thorny's, and KANÙ.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Smoothie Factory demonstrates a high overall customer satisfaction with a CSAT score of 94%, a 6.8 percentage point increase year-over-year. In Texas, the CSAT is also 94%, reflecting consistent customer satisfaction across locations. The CSAT dynamic data shows fluctuations between 91.49% and 95.52% during the observed period.
Average check reveals spending habits, informing pricing and promotions. Monitoring this KPI helps optimize revenue and understand customer value.
Smoothie Factory's overall average check is $10.40, a 5.9% increase year-over-year, indicating customers are spending slightly more per visit. In Texas, the average check is also $10.40. The average check dynamic data shows slight variations between $10.38 and $10.58 during the observed period.
Outlet count indicates brand reach and growth. Tracking this KPI reveals expansion progress and market penetration within the Cafe & Restaurants industry.
Smoothie Factory has 9 outlets in Texas and 1 in New Jersey. This distribution highlights Texas as the primary market for Smoothie Factory, with New Jersey representing a smaller presence. The data reflects the brand's current geographic footprint.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to enhance competitive advantage and attract more customers.
The top competitors for Smoothie Factory, based on cross-visitation, are The Original Pancake House (9.52%), Hawaiian Bros Island Grill (4.76%), The Hangout (4.76%), Picnic Beach Bar & Grill (4.76%), and Charleys Cheesesteaks (4.76%). This indicates that customers who visit Smoothie Factory also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Smoothie Factory experiences peak traffic between 1 PM and 4 PM, with the highest workload around 3 PM (58.07%). Traffic starts increasing at 6 AM, peaks in the afternoon, and declines after 6 PM, with minimal activity between 9 PM and 5 AM. This data informs staffing and operational decisions.
Consumer segment analysis enables targeted marketing. Understanding demographics optimizes messaging and product offerings to resonate with specific groups.
Smoothie Factory's customer base shows a higher affinity towards women (102 index) compared to men (98 index). Gen Y (181 index) and Gen Z (107 index) are overrepresented, indicating a strong affinity from younger generations. This suggests marketing efforts should focus on these demographics.