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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Silver Dragon performance in the Poland and how they change over time
See what factors influence Silver Dragon performance in the Poland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Silver Dragon is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of Silver Dragon' competitors in the Poland
An analysis of Silver Dragon' competitors in the Poland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Silver Dragon's MARKET PERFORMANCE is in the lower 44%, indicating a below average market standing. This means it captures less foot traffic compared to competitors. Performance peers in the same range include Katanè, Lodziarnia Słodkie Marzenie, Całkiem Włoska Restauracja, Efes Express Kebab, Restauracja, and Śląska Prohibicja.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
Silver Dragon's overall CSAT is 64%, a decrease of 1.5 percentage points year-over-year. Metropolis GZM shows the highest CSAT at 91%, with significant growth. Lesser Poland Voivodeship has the lowest CSAT at 67% with a decrease. This suggests regional variations in customer experience.
Average check (transaction value) indicates customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
Silver Dragon's overall average check data is not available. Masovian Voivodeship has the highest average check at 36 PLN. Greater Poland and West Pomeranian Voivodeships have the lowest reported average check at 30 PLN. This highlights regional differences in spending.
Outlet count reflects brand reach and market presence. Tracking outlet distribution helps assess expansion strategies and identify untapped market opportunities.
Silver Dragon has 13 outlets in Masovian Voivodeship, the highest number. Silesian Voivodeship has 5 outlets. Several other regions have 2 outlets each. Metropolis GZM, Holy Cross, and Podlaskie Voivodeships each have 1 outlet, indicating a concentrated presence in certain areas.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies and differentiation efforts.
Silver Dragon's top competitors based on customer cross-visitation are Quattro (12%), McDonald's (11.5%), KFC (9%), Karczma Warmińska (8.5%), and Restauracja Pireus (8.5%). This indicates that customers who visit Silver Dragon also frequent these establishments.
Traffic workload analysis by hour reveals peak operational times, enabling efficient staffing, resource allocation, and optimized customer service during busy periods.
Silver Dragon experiences peak traffic workload between 12:00 and 17:00, with the highest workload around 16:00 (53.72%). Traffic is minimal between 21:00 and 9:00. This data informs staffing and resource allocation strategies.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Silver Dragon's customer base shows high affinity for women (87%) and men (111%). Gen X (112%) and Gen Y (105%) are overrepresented, indicating high affinity. Gen Z (97%) is slightly underrepresented, suggesting lower affinity compared to other generations.