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Managing Partner, Global Business Development
See what factors influence Shelby's Legendary Shawarma performance in the Canada and how they change over time
See what factors influence Shelby's Legendary Shawarma performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shelby's Legendary Shawarma' competitors in the Canada
An analysis of Shelby's Legendary Shawarma' competitors in the Canada
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Shelby's Legendary Shawarma is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's foot traffic share in the industry.
Shelby's Legendary Shawarma is in the top 1% (leading) of brands. This high percentile indicates a strong market position relative to peers like Scaddabush Italian Kitchen & Bar, New York Fries, Stacked Pancake & Breakfast House, Tahini's, barBURRITO, and Chuck's Roadhouse Bar & Grill.
CSAT measures customer happiness. Tracking it helps improve service, build loyalty, and identify areas for operational enhancements.
Overall customer satisfaction for Shelby's Legendary Shawarma is high at 88%, with a slight increase year-over-year. Ontario shows strong CSAT (88%), while Quebec significantly lags (44%). CSAT decreased between May and July of 2025.
Average check (transaction value) reflects spending per customer, impacting revenue. Monitoring trends informs pricing and promotion strategies.
The average check for Shelby's Legendary Shawarma is 25.3 CAD, a 3.7% increase year-over-year. Ontario's average check is 25.3 CAD, while Quebec's is 21.8 CAD. Average check increased between May and June of 2025, remaining stable until July.
Outlet count indicates brand reach and growth. Monitoring distribution informs expansion, market saturation, and regional strategy.
Shelby's Legendary Shawarma has 35 outlets in Ontario and 1 in Quebec. This distribution indicates a strong presence in Ontario with a limited footprint in Quebec.
Analyzing competitors helps understand market dynamics, benchmark performance, and identify differentiation opportunities for strategic advantage.
The top competitors for Shelby's Legendary Shawarma are Tim Hortons (11.60%), McDonald's (6.57%), Popeyes Louisiana Kitchen (3.77%), Tahini's (3.67%), and A&W Canada (2.69%). These brands attract customers who also visit Shelby's.
Traffic workload analysis informs staffing, optimizes operations, and reduces wait times, enhancing customer experience and profitability.
Shelby's Legendary Shawarma experiences peak traffic between 17:00 and 21:00, with the highest workload around 19:00-20:00 (67.19%-67.26%). Traffic is minimal between 0:00 and 9:00.
Understanding consumer segments enables targeted marketing. Gender and Generation insights inform personalized campaigns and positioning strategies.
Women (63%) are over-represented in Shelby's customer base, while men (127%) have a high affinity. Gen Y (119%) shows stronger affinity, while Gen X (72%) is under-indexed and Gen Z has an average affinity (100%).