Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence SGF performance in the India and how they change over time
See what factors influence SGF performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of SGF' competitors in the India
An analysis of SGF' competitors in the India
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
SGF is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
SGF's Market Performance percentile is 98, making it a leading brand. This means SGF captures a significant portion of customer foot traffic. PerformancePeers include: Multi Cuisine Restaurant, Neeta’s Sagar Inn, TWI Restaurant, Royal Spice Restaurant, Growers Coffee House, and Cafe Ederra.
Customer Satisfaction reflects customer happiness, directly impacting brand loyalty and revenue growth.
SGF's overall customer satisfaction is 83%, up 8.3 percentage points year-over-year. In Delhi, CSAT is 82%, up 7.5 percentage points. CSAT peaked at 87.5% in June 2025, dropping to 70.83% in July, indicating a potential area for improvement.
Average Check is the average money spent per transaction, reflecting pricing strategy and customer spending habits.
SGF's overall average check is 434.9 INR, down 11.1% year-over-year. In Delhi, the average check is 450 INR. The average check fluctuated from 526.67 INR in May 2025 to 450 INR in July, signaling a change in customer spending or menu mix.
Number of Outlets indicates brand reach, directly influencing market penetration and revenue potential.
SGF has 16 outlets in Delhi, 3 in Haryana, and 1 each in Madhya Pradesh, Punjab, and Rajasthan. Delhi is the strongest market, with significantly more outlets than other states.
Competitor analysis reveals direct competition, guiding strategic positioning and differentiation efforts.
The top 5 competitors of SGF based on customer cross-visitation are Haldiram's (8%), Mannat (6%), Sandoz (4%), Gopal Ji Chole Bhature (2%), and Plum Coffee and Cocktails (2%). Haldiram's stands out as the most frequently visited competitor by SGF's customers.
Traffic Workload by hours reveals peak hours, enabling efficient staffing and resource allocation.
SGF experiences peak traffic workload between 6 PM and 10 PM, reaching a high of 59.78% at 9 PM. The lowest traffic occurs between 4 AM and 7 AM. This data is for resource planning to meet customer demand.
Consumer Segments identifies target demographics, enabling tailored marketing and product development.
Women are overrepresented (affinity index 135) among SGF's consumers. Men are underrepresented (affinity index 88). Gen Z shows a high affinity (175), while Gen X is underrepresented (68), so marketing efforts must take the most important groups into account.