Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
SFC Plus - Southern Fried Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence SFC Plus - Southern Fried Chicken performance in the United Arab Emirates and how they change over time
See what factors influence SFC Plus - Southern Fried Chicken performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of SFC Plus - Southern Fried Chicken' competitors in the United Arab Emirates
An analysis of SFC Plus - Southern Fried Chicken' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, indicating competitive strength and customer preference.
SFC Plus - Southern Fried Chicken's market performance is at the 98th percentile, indicating a leading market position in the UAE's Cafe & Restaurants industry. This high percentile suggests strong customer preference and competitive advantage compared to peers. Performance peers in the same percentile range include: Break By Mara - Al, Kahve Dünyasi, Public restaurant, Merdost Turkish Restaurant, Maraheb Restaurant || مطعم مراحب, and Angelina Paris - Dubai Mall.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring changes identifies areas for service improvement.
Overall customer satisfaction for SFC Plus is 92%, a slight decrease of 0.8 percentage points year-over-year. Satisfaction varies by region, with Dubai at 97% and Sharjah Emirate at 85%, demonstrating regional performance differences. Ajman Emirate has the lowest CSAT at 67%, suggesting need for improvement. CSAT shows fluctuation during the reported period, with high values in May and July, and the lowest value in June.
Average check indicates spending per customer, vital for revenue forecasting and menu optimization strategies.
The overall average check for SFC Plus is 79.1 AED, up 6.8% year-over-year, indicating increased customer spending. Dubai has the highest average check at 93.5 AED. Abu Dhabi Emirate has the lowest fill percentage and requires investigation. Average check decreased from 83.60 AED in May to 73.85 AED in July.
Outlet count signifies brand reach. Tracking it reveals expansion effectiveness and market penetration within each location.
SFC Plus has the most outlets in Abu Dhabi Emirate (6), followed by Dubai (3), Sharjah Emirate (2), and Ajman Emirate (1). This distribution shows a concentration of outlets in Abu Dhabi and varying degrees of market penetration across the Emirates.
Identifying top competitors helps refine marketing. It helps understanding customer choices and improve competitive strategies.
The top competitors for SFC Plus, based on customer cross-visitation, are Al Baik (5.95%), Wendy's (5.41%), Burger King (5.41%), Bikanervala (4.86%), and Papa Johns (4.86%). This indicates that customers who visit SFC Plus also frequent these brands, highlighting direct competition in the fast-food sector.
Understanding traffic patterns allows for optimized staffing. It helps reducing wait times and improving customer experience.
Traffic workload for SFC Plus varies throughout the day, peaking between 19:00 (7 PM) and 23:00 (11 PM), with the highest workload at 22:00 (10 PM). The lowest traffic occurs between 3:00 AM and 6:00 AM. This data suggests the need for increased staffing during evening hours and reduced staffing overnight.
Analyzing consumer segments allows for focused marketing. It helps ensuring the resonation with the intended audience.
Among SFC Plus customers, women are underrepresented with an affinity index delta of -27.51, while men are overrepresented with an affinity index delta of 16.42. Gen Y are slightly underrepresented with an affinity index delta of -11.68, while Gen Z are strongly overrepresented with an affinity index delta of 100.00.