Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Serious Coffee performance in the Canada and how they change over time
See what factors influence Serious Coffee performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Serious Coffee is in the top 6% of brands
Sample of brands in the same percentile
An analysis of Serious Coffee' competitors in the Canada
An analysis of Serious Coffee' competitors in the Canada
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Serious Coffee has a market performance percentile of 94, indicating a leading position. This means the brand outperforms 94% of its competitors in terms of foot traffic, demonstrating strong customer preference. Peers in the same range include Allons Burger, Slice + Soda, Fairways Grill & Patio, Le Moulin de Provence, Yaas Grill Restaurant 2057, Chef Mustafa.
CSAT measures how well a company's products/services meet customer expectations, impacting loyalty and repurchase rates.
Serious Coffee's overall CSAT is 73%, up 1.3 percentage points year-over-year, indicating improved customer satisfaction. In British Columbia, the CSAT is also 73%, with a similar increase. This shows generally positive customer perception and increasing loyalty.
Average check reflects customer spending per visit, crucial for revenue management and understanding purchasing habits.
The overall average check for Serious Coffee is 11 CAD, a slight decrease of 0.3% year-over-year. British Columbia maintains an average check of 11 CAD. This suggests a stable but slightly decreasing spending pattern per customer visit.
Outlet count indicates brand reach and market penetration, influencing accessibility and potential customer base.
Serious Coffee has 13 outlets in British Columbia. This indicates their current physical presence and distribution within the province, reflecting market coverage.
Competitor analysis identifies key rivals, informing strategies to enhance market position and customer acquisition.
Serious Coffee's top competitors based on cross-visitation are Starbucks (11.11%), A&W Canada (9.88%), McDonald's (8.64%), Tim Hortons (7.41%), and Browns Socialhouse (6.17%). These brands represent the primary alternatives considered by Serious Coffee's customer base.
Traffic workload identifies peak hours, optimizing staffing and resource allocation to improve customer experience.
Serious Coffee experiences peak traffic between 10 AM and 1 PM, with the highest workload around 11 AM (66.01%). Traffic is minimal before 6 AM and after 7 PM, indicating operational workload distribution throughout the day.
Understanding consumer segments enables targeted marketing, increasing relevance and improving campaign effectiveness.
Serious Coffee's customer base shows high affinity among women (Index 111), Gen X (Index 131), and Gen Z (Index 138). Men (Index 92) and Gen Y (Index 69) are under-indexed, suggesting a need for more targeted engagement strategies towards these consumer groups.