Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Seiren performance in the Japan and how they change over time
See what factors influence Seiren performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Seiren' competitors in the Japan
An analysis of Seiren' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Seiren is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Seiren's Market Performance stands at the 98th percentile, marking it as a leading brand in Japan's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its competitors. Performance peers in the same percentile range include 店, 絶景レストラン うずの丘, Yonenoya, Kuromatsuya, Ramen Rukawa, and 川場.
Customer satisfaction (CSAT) reflects customer sentiment. Tracking changes helps understand if the brand meets or exceeds customer expectations.
Seiren's overall customer satisfaction is 65%, a decrease of 4.3 percentage points year-over-year. In Kanagawa Prefecture, CSAT is 61% (down 6.1pp), and in Saitama Prefecture, it's 50% (down 19.6pp). This indicates a decline in customer satisfaction, especially in Saitama Prefecture, suggesting a need for targeted improvements.
Average check measures how much customers spend per visit. Increases indicate customer willingness to spend, boosting revenue.
The overall average check for Seiren is 1.7K JPY, a 20.7% increase year-over-year. In Kanagawa Prefecture, the average check is 1.2K JPY with no change. The upward trend in the overall average check suggests customers are spending more per visit, potentially boosting revenue and profitability for Seiren.
Number of outlets indicates brand's reach. Growth reflects expansion and increased market presence, impacting customer accessibility.
Seiren has 8 outlets in Kanagawa Prefecture and 1 outlet in Saitama Prefecture. The distribution indicates a stronger presence in Kanagawa. This suggests opportunities for expansion in Saitama Prefecture to increase brand visibility and customer reach.
Identifying key competitors reveals customer preferences and market dynamics, informing competitive strategies and differentiation efforts.
Seiren's top competitors, based on cross-visitation, are 店 (21.43%), 店 (16.67%), Starbucks (11.90%), McDonald's (11.90%), and Doutor (9.52%). This highlights that customers who visit Seiren also frequent these brands, indicating potential areas for differentiation and competitive positioning.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Seiren's peak traffic workload occurs between 11:00 and 21:00, with the highest workload around 12:00 (52.52%). The lowest workload is between 0:00 and 10:00. This data suggests optimizing staffing and resources to match peak hours and reduce costs during off-peak times.
Analyzing consumer segments by Gender and Generation informs targeted marketing, aligning strategies with specific consumer preferences and behaviors.
Women represent 97% (delta -2.69) and men 102% (delta 1.73) of Seiren's consumers. Gen X exhibits high affinity at 199% (delta 98.88), while Gen Y shows 96% (delta -3.56). This indicates that Gen X consumers are over-indexed compared to the average consumer. It can be said, that Women and Men are under-indexed and over-indexed, respectively. Gen Y is under-indexed.