Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Segafredo performance in the Germany and how they change over time
See what factors influence Segafredo performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Segafredo' competitors in the Germany
An analysis of Segafredo' competitors in the Germany
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Segafredo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Segafredo's Market Performance in Germany is at the 99th percentile, indicating a leading position. This signifies a strong competitive edge, capturing a significant portion of customer visits compared to its peers.
Customer Satisfaction is key to brand loyalty. High CSAT scores often translate to repeat business and positive word-of-mouth referrals.
Segafredo's overall customer satisfaction (CSAT) is 80%, a 7 percentage point increase year-over-year, showing improvement. Baden-Württemberg shows the highest CSAT at 99%, but a decrease of 1.4 pp, while North Rhine-Westphalia significantly grew by 8.2pp to 88%.
Average Check reflects customer spending per visit. It's vital for revenue forecasting, pricing strategies, and understanding customer purchase behavior.
Segafredo's overall average check is €10.5, with a 12.5% increase year-over-year, indicating customers are spending more per visit. Baden-Württemberg has the highest average check at €18.6, while Bavaria's average check is €8.2.
Number of Outlets indicates brand reach. A wider network often correlates with higher brand awareness and accessibility for consumers.
Segafredo has the most outlets in Bavaria (20), followed by Baden-Württemberg (7) and North Rhine-Westphalia (5). The distribution of outlets reflects Segafredo's strategic presence across Germany, with Bavaria being the primary focus.
Competitor analysis informs strategic positioning. Knowing who else customers visit helps refine marketing, service offerings, and competitive advantages.
Segafredo's customers also frequently visit McDonald's (15.91%), Starbucks (4.55%), and Hofbräuhaus München (3.41%). McDonald's presence indicates a preference for quick service, while Starbucks reflects a coffee shop segment affinity.
Traffic workload analysis optimizes staffing. Understanding peak hours ensures adequate service and maximizes sales during busy periods.
Segafredo experiences peak traffic between 11 AM and 4 PM, with the highest workload around 11 AM (51.27%). Traffic gradually increases starting at 6 AM, suggesting a strong morning customer base.
Understanding consumer segments tailors marketing. Gender and generational insights guide ad messaging, product development, and customer engagement strategies.
Segafredo’s customer base shows a high affinity among men (index 119) and over-representation among Gen Z (index 173), with a notable affinity among Gen Y (index 109). This suggests tailored marketing towards younger demographics.