Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Schmidtmeier performance in the Germany and how they change over time
See what factors influence Schmidtmeier performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Schmidtmeier' competitors in the Germany
An analysis of Schmidtmeier' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Schmidtmeier is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Schmidtmeier's Market Performance is at the 98th percentile, positioning it as a leading brand. This indicates high customer preference. Performance peers in a similar range include Bäckerei Amthor, Nani, Crossy & Cream, Nazar DÖNER, Herzbergs Restaurant, Van Loon Restaurant Boat and Shipping Company.
Customer Satisfaction (CSAT) reflects how well the brand meets customer expectations, driving loyalty and positive word-of-mouth.
Schmidtmeier's overall CSAT is 76%, unchanged year-over-year. In North Rhine-Westphalia, the CSAT also stands at 76%. CSAT decreased from 84.38% in May to 62.50% in July 2025, indicating a decline in customer satisfaction over the observed period.
Outlet count indicates market reach and brand presence, crucial for accessibility and growth potential.
Schmidtmeier has 13 outlets in North Rhine-Westphalia. No growth data is available for this period. This number represents the brand's current physical footprint in that state.
Identifying top competitors helps understand market dynamics and benchmark performance against industry rivals.
The top competitors for Schmidtmeier, based on customer cross-visitation, are McDonald's (5.33%), KFC (4.00%), BackWerk (4.00%), Cafe Extrablatt (4.00%), and Kuhbar (4.00%). This highlights the brands customers also visit.
Traffic workload distribution shows peak hours, enabling optimal staffing and resource allocation for efficiency.
Schmidtmeier experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (59.98%). There is minimal traffic between 7 PM and 6 AM. Strategic staffing should align with these peak hours.
Understanding consumer segments informs targeted marketing, aligning products and messaging with specific demographics.
Schmidtmeier's customer base shows a slightly higher affinity index for women (101%) and a lower affinity for men (99%). Among generations, Gen X has an affinity index of 95%, while Gen Y is at 76%. This suggests a moderate over-representation of women and slight under-representation of men and Gen X and Y.