Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Safeway performance in the United States and how they change over time
See what factors influence Safeway performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Safeway' competitors in the United States
An analysis of Safeway' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Safeway is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Safeway's market performance is at the 35th percentile, indicating a below-average market standing. This suggests it captures less foot traffic than most competitors. Peers in a similar position include Circle K, Pizza Pazzo, Taqueria El Manatal, Thyme, Tommy's Deli & Cafe, and White Rabbit Bar and Grill.
Outlet distribution indicates market presence and expansion strategy, affecting brand accessibility and reach.
Safeway has 15 outlets in Washington, 7 in California, 3 in Oregon, 2 each in Hawaii and Colorado, and 1 each in Virginia, District of Columbia, and Maryland. Washington accounts for the highest concentration of outlets.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies.
Safeway's customers also frequently visit Jack in the Box and McDonald's (66.67% cross-visitation), indicating these are strong competitors. Luigi's Deli and Market, Halal Burgers & More, and La Tapatia have 33.33% cross-visitation.
Traffic workload by hour highlights peak operational periods, enabling efficient staffing and resource allocation.
Safeway experiences peak traffic between 11 AM and 6 PM, with the highest workload around 2 PM - 3 PM (57.84% - 57.98%). Traffic is lowest between 1 AM and 5 AM.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and affinities.
Women (52% affinity) and Gen X (165% affinity) show strong engagement with Safeway. Men show a much higher affinity at 144%. These segments are over-represented, which helps with targeted marketing efforts.