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Managing Partner, Global Business Development
See what factors influence 瑞麟美而美 performance in the Taiwan and how they change over time
See what factors influence 瑞麟美而美 performance in the Taiwan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 瑞麟美而美' competitors in the Taiwan
An analysis of 瑞麟美而美' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
瑞麟美而美 is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
瑞麟美而美's market performance is in the top 1%, indicating a leading position in the Cafe & Restaurants industry in Taiwan. This high percentile reflects strong customer preference and a significant market share relative to competitors like 萬客什鍋, 天鍋麻辣 鴛鴦鍋 台南新興店, 一畝石鍋-東山店, 水鹿咖啡親子館, Oye Punjabi Ethnic Indian Restaurant 哦耶!!旁遮普二店印度餐廳, and 日本橋浜町食事処, which are in the same percentile range.
Customer satisfaction scores indicate brand loyalty and service quality, impacting customer retention and positive word-of-mouth referrals.
瑞麟美而美 shows a strong customer satisfaction with an overall CSAT of 75%, a 4.1 percentage point increase year-over-year. Tainan leads with 89%, followed by Taipei (82%), Hualien City (80%), New Taipei and Kaohsiung (75% each). This indicates effective service strategies across different cities, with significant improvements in customer perception over the past year.
Average check reflects customer spending habits and pricing strategy effectiveness, impacting revenue and profitability per transaction.
瑞麟美而美's overall average check is 134.8 TWD, a 14.9% increase year-over-year. Taipei has the highest average check at 167.3 TWD, while New Taipei is at 125 TWD and Taoyuan City at 104.5 TWD. The increase indicates customers are spending more per visit, potentially due to menu changes or successful upselling strategies.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and potential for customer accessibility.
瑞麟美而美 has the highest number of outlets in New Taipei (97), followed by Taipei (74), and Taoyuan City (54). Taichung has 29 outlets, Kaohsiung 12, Hsinchu 9, Tainan 7, Hualien City and Changhua City 6 each, and Keelung 5. The distribution of outlets shows the brand's stronger presence in northern Taiwan.
Identifying top competitors through cross-visitation helps refine marketing strategies and understand shared customer base.
Customers of 瑞麟美而美 also frequently visit McDonald's (8.31%), Starbucks (5.87%), Ba Fang Yun Ji (4.65%), Q Burger (2.93%), and 店 (2.69%). This cross-visitation suggests these brands cater to a similar customer base, indicating direct competition for customer spending within the Cafe & Restaurants sector in Taiwan.
Traffic workload by hour helps optimize staffing and resource allocation during peak times for better customer service.
Traffic workload for 瑞麟美而美 peaks between 6 AM and 10 AM, with the highest traffic at 8 AM (62.28%). There's a significant drop after 11 AM, reaching minimal levels in the afternoon and evening. This indicates that 瑞麟美而美 is primarily a breakfast/brunch destination.
Understanding consumer segments by gender and generation informs targeted marketing, and positioning strategies.
瑞麟美而美 shows a higher affinity with men (108%) compared to women (92%). Among generations, Gen Z is overrepresented (153%), while Gen X (73%) and Gen Y (76%) are underrepresented. Gen Z demonstrates a much stronger affinity for the brand than other generations.