Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Roms Pizza performance in the India and how they change over time
See what factors influence Roms Pizza performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Roms Pizza is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Roms Pizza' competitors in the India
An analysis of Roms Pizza' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Roms Pizza's market performance is in the lower 43%, indicating a below average/lagging position. This means Roms Pizza captures less foot traffic compared to competitors. Performance peers in the same percentile range include Martin's Corner, Triveni Terrace Cafe, Havmor, Vaishali Veg Inn (Pure Veg Family Restaurant), Rajput Restaurant, and The Barbeque Company.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT scores often correlate with increased customer retention.
Roms Pizza's overall customer satisfaction is 69%, a decrease of 9.3 percentage points year-over-year. This indicates declining customer happiness. CSAT varies by location, with Uttar Pradesh at 71% and Delhi at 62%, both showing negative growth. The trend shows a decline in CSAT over the reported period.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Roms Pizza's overall average check is 473.2 INR, a 19.8% increase year-over-year, suggesting customers are spending more per visit. Average check varies by location, with Uttar Pradesh at 468.3 INR and Delhi at 300 INR. The trend shows fluctuations in average check over the reported period.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion strategy and market penetration effectiveness.
Roms Pizza has 64 outlets across India. Uttar Pradesh has the most outlets (51), followed by Delhi (9). Other states like Bihar, Madhya Pradesh, Punjab, Uttarakhand, and Rajasthan each have 1 outlet. This distribution highlights Uttar Pradesh as a key market for Roms Pizza.
Identifying top competitors helps understand the competitive landscape and benchmark performance. Cross-visitation data reveals brands frequently visited by the same customers.
Roms Pizza's top competitors based on cross-visitation are Bikanervala (6.85%), McDonald's (6.16%), and Burger King (4.79%). This indicates that customers who visit Roms Pizza also frequently visit these brands, suggesting they compete for the same customer base.
Traffic workload by hour reveals peak and off-peak times, enabling optimized staffing, marketing, and resource allocation for enhanced customer experience.
Roms Pizza experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (62.75%). Traffic is lowest between 04:00 and 07:00. This data suggests focusing resources and promotions during peak hours to maximize sales.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies, improving engagement and brand affinity.
Roms Pizza's customer base shows a high affinity towards women (79%) and men (110%). Among generations, Gen X shows an affinity of 79%, Gen Y 107%, and Gen Z 91%. This suggests that Roms Pizza is more appealing to men and Gen Y compared to the average consumer.