Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Rita performance in the Italy and how they change over time
See what factors influence Rita performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rita' competitors in the Italy
An analysis of Rita' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rita is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength, reflecting customer preference and brand's share in foot traffic within the industry.
Rita's market performance is at the 97th percentile, making it a leading brand. This means Rita outperforms most competitors. Performance peers include Il Pastaio di Roma, Pizza In Trastevere, La Caletta, Osteria italiana, Il Fiore del Latte and L'Ora della Pasta.
Customer satisfaction scores reflect brand perception and loyalty, directly impacting revenue and long-term success.
Rita's overall customer satisfaction (CSAT) is 55%, a 15.4 percentage point decrease year-over-year. Emilia-Romagna has a CSAT of 56%, down 14.4 percentage points. CSAT varies between 40% and 68.42% during the observed months, with visible volatility in customer sentiments.
Average check value indicates customer spending habits, vital for profitability analysis and revenue forecasting.
Rita's overall average check is 9.5 EUR, a 17.9% decrease year-over-year. In Emilia-Romagna, the average check is 9.6 EUR, showing no growth compared to the previous year. The dynamic data shows an average check oscillating around 9.29 EUR.
Outlet count reflects market presence and expansion, crucial for brand visibility and accessibility.
Rita has a total of 54 outlets. Emilia-Romagna has the most outlets (46). Lombardy has 5 outlets, while Liguria, Tuscany and Umbria each have 1 outlet. This distribution highlights Emilia-Romagna as Rita's primary market.
Identifying top competitors allows for strategic benchmarking, revealing market dynamics and competitive advantages.
Rita's top competitors include McDonald's and Autogrill, both with a cross-visitation rate of 13.33%. Roadhouse Restaurant has a cross-visitation rate of 8.33%, Old Wild West has 6.67% and Tavolamica has 5%. These brands share customer traffic with Rita.
Traffic workload analysis reveals peak hours and operational efficiency, guiding staffing and resource allocation.
Rita's traffic workload peaks between 12:00 and 13:00 (60.48% and 60%, respectively). Traffic starts increasing around 6:00, reaches high levels during lunch hours, and decreases significantly after 14:00, dropping to near zero after 20:00.
Understanding consumer demographics enables targeted marketing, optimizing engagement and resonance.
Women show a high affinity (74%) for Rita, under-indexing against average affinity index. Men demonstrate a significantly higher affinity (121%). Gen X also exhibits a higher affinity (111%), while Gen Y is under-indexed (80%). These insights inform tailored marketing.