Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Restaurant Victoria performance in the Bulgaria and how they change over time
See what factors influence Restaurant Victoria performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Restaurant Victoria' competitors in the Bulgaria
An analysis of Restaurant Victoria' competitors in the Bulgaria
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Restaurant Victoria is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference.
Restaurant Victoria's market performance is in the top 1% in Bulgaria, which indicates a leading position in the Cafe & Restaurants industry. This shows very strong market presence compared to its peers like Kuzina Greek Eatery, Memento, Bamboo, Rainbow Factory, Cosmos Restaurant / Космос, and Gokorech, all positioned at the 99th percentile, implying similar high performance.
Customer satisfaction is key for loyalty. Monitoring CSAT helps refine service, enhancing retention and attracting new customers.
Restaurant Victoria's overall customer satisfaction is at 65%, up by 9.5 percentage points year-over-year. CSAT varies by county: Sredec (69%), Oborishte (68%), Vitosha (66%), and Izgrev (57%). While most counties show CSAT growth, Izgrev experienced a slight decrease (-1.8pp), signaling a need for targeted improvements.
Average check indicates spending per customer, impacting revenue. Monitoring this KPI helps inform pricing and promotional strategies.
The overall average check for Restaurant Victoria is 49.9 BGN, a 7.9% increase year-over-year. By location, Vitosha has the highest average check at 59.6 BGN. Sredec's average check is 48.8 BGN, and Oborishte's is 42.2 BGN. There is a need to consider the reasons for these locational differences.
Outlet count shows market reach and potential revenue. Tracking this KPI informs expansion decisions and market penetration strategies.
Restaurant Victoria has the highest number of outlets in Sredec and Vitosha, each with 2 outlets. Izgrev and Oborishte each have 1 outlet. This distribution highlights key areas of operation within Bulgaria, providing a basis for strategic growth.
Competitor analysis reveals market dynamics and customer preferences. It helps identify direct rivals and improve strategic positioning.
Restaurant Victoria's top competitors based on customer cross-visitation are Happy Bar & Grill (15.95%), Burrata Italiana (5.65%), Mr. Pizza (5.32%), McDonald's (4.65%), and Shtastlivetsa (3.65%). Happy Bar & Grill shows the highest overlap, suggesting a need to differentiate Victoria's offerings.
Understanding peak traffic hours helps optimize staffing and resource allocation for better customer experience.
Restaurant Victoria experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity around 8:00 PM (54.54%), 9:00 PM (58.86%) and 10:00 PM (55.26%). There is minimal to no traffic before 8:00 AM. This highlights the need for staffing and promotions during peak hours to enhance customer service.
Consumer segments inform targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Restaurant Victoria's customer base shows a skew towards Women (93 affinity index) and Men (105 affinity index). Gen X has a high affinity (132 affinity index). Gen Y (94 affinity index), and Gen Z (49 affinity index) are underrepresented. The restaurant should leverage these insights for tailored marketing.