Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Regma performance in the Spain and how they change over time
See what factors influence Regma performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Regma is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Regma' competitors in the Spain
An analysis of Regma' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Regma's Market Performance is at the 99th percentile, which characterizes Regma as a leading brand. This indicates that Regma captures a significant portion of customer traffic within the Cafe & Restaurants industry in Spain. Its performance peers within the same percentile range include: Terraza Catedral Málaga, Restaurant Maremar, Can Pizza, Amigos, La Nonna, and Grupo Tracatá. This high percentile shows Regma's strong competitive standing.
Customer satisfaction (CSAT) indicates how well Regma meets customer expectations, impacting loyalty and brand reputation. Higher CSAT correlates with repeat business.
Regma's overall customer satisfaction is 74%, a 2 percentage point increase year-over-year, indicating improved customer experience. Asturias shows the highest CSAT at 87%, while the Autonomous Community of the Basque Country has a CSAT of 81%. Castile and León exhibits the largest CSAT growth at 13.2pp. The trend line shows customer satisfaction fluctuated between 73.33% and 76.67% during the observed months.
The number of outlets indicates brand reach and market presence. Growth in outlet numbers often correlates with increased brand awareness and market share.
Regma has 24 outlets in Cantabria, representing the largest concentration. Asturias has 5 outlets, Castile and León has 2, and the Autonomous Community of the Basque Country has 1. The distribution of outlets indicates strategic focus on Cantabria, with smaller presence in other regions.
Identifying key competitors through cross-visitation patterns enables strategic benchmarking and helps Regma understand customer preferences and competitive threats.
The top competitors based on cross-visitation are McDonald's (4.44%), Burger King (3.27%), Cañadio (2.80%), 100 Montaditos (2.34%), and Sidrería Tierra Astur (1.87%). This shows that customers who visit Regma also frequently visit fast-food chains like McDonald's and Burger King, as well as local restaurants such as Cañadio and Sidrería Tierra Astur.
Analyzing traffic workload by hour reveals peak times, aiding in staffing optimization and promotional timing to maximize efficiency and customer satisfaction.
Regma experiences peak traffic workload between 18:00 and 20:00, reaching a high of 52.06% at 19:00. Traffic workload is minimal between 03:00 and 07:00. The data suggests the need for increased staffing and targeted promotions during evening hours to manage the high volume of customers.
Understanding consumer demographics by gender and generation enables targeted marketing, improving ad relevance, customer engagement, and ROI of marketing campaigns.
Women show high affinity (90) as Regma consumers, men (109). Gen X exhibits high affinity (120), followed by Gen Z (113) and Gen Y (92). This suggests that Gen X is over-indexed among Regma's customer base, showing high engagement or interest compared to the average consumer. Men also have a slightly over-indexed affinity.