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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Real Paprika performance in the India and how they change over time
See what factors influence Real Paprika performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Real Paprika' competitors in the India
An analysis of Real Paprika' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Real Paprika is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Real Paprika's market performance is at the 52nd percentile, indicating an average market standing. This means the brand captures an average share of customer traffic compared to its competitors in India's Cafe & Restaurants industry. Performance peers in the same percentile range include Thal, Chicago Pizza, Pathirakozhi Restaurant, Aluva, Imperio Restaurant, CAFE HAVANA JAIPUR, and Zaatar Restaurant.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business. Higher CSAT often leads to positive word-of-mouth.
Real Paprika's overall CSAT is 77%, a 9.2 percentage point increase year-over-year, indicating improved customer happiness. Gujarat shows a CSAT of 78% with a 10.2 percentage point increase, while Madhya Pradesh has a CSAT of 69% with a 5.7 percentage point increase. This suggests strong positive trends in customer satisfaction across key states.
Average check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy, menu appeal, and customer spending habits.
Real Paprika's overall average check is 459.5 INR, an 11.1% increase year-over-year, suggesting customers are spending more per visit. Madhya Pradesh has an average check of 559.5 INR, while Gujarat's average check is 447.3 INR. This shows variations in spending habits across different states.
Number of outlets indicates brand's reach and presence. A larger number of outlets can mean greater market penetration and brand visibility.
Real Paprika has 45 outlets in Gujarat, 2 in Madhya Pradesh, and 1 in Bihar. This distribution highlights Gujarat as the brand's primary market, with significantly more outlets compared to other states, indicating a strong regional focus.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation.
Real Paprika's top competitors based on cross-visitation are McDonald's (7.07%), Umiyaji Dining Hall (5.71%), Domino's Pizza (5.16%), Maharaja Pav Bhaji (4.08%), and La Pino'z Pizza (4.08%). This indicates that customers who visit Real Paprika also frequently visit these brands, revealing shared customer bases and competitive overlaps.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Real Paprika experiences peak traffic between 6 PM and 9 PM, with the highest workload at 8 PM (66.9). Traffic is significantly lower during morning hours. This data suggests the need for increased staffing and resources during evening peak hours to optimize customer service.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific groups.
Real Paprika's customer base shows a higher affinity among women (75%) and men (111%). Among generations, Gen X shows 75%, Gen Y shows 102%, and Gen Z shows 98%. This suggests that the brand resonates more strongly with men and Gen Y, while women and Gen X are under-indexed.