Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Puro & Bio performance in the Italy and how they change over time
See what factors influence Puro & Bio performance in the Italy and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Puro & Bio' competitors in the Italy
An analysis of Puro & Bio' competitors in the Italy
In Cafés & Restaurants
·Jun – Aug 25
Puro & Bio is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Puro & Bio holds a leading position at the 99th percentile. This signifies a strong competitive advantage, indicating it captures a substantial portion of customer visits within Italy's Cafe & Restaurants industry. Its performance peers include La Taverna di Santa Chiara, La Strega Nocciola Gelateria Artigianale, Trattoria Pizzería Do Mori, Scaturchio, Osteria del Giglio, and Pizzeria Las Vegas, all within the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, which can influence brand loyalty and revenue.
Puro & Bio's overall CSAT is 91%, slightly down by 0.7 percentage points year-over-year. CSAT varies by state: Veneto leads at 92%, followed by Marche and Emilia-Romagna at 91%, and Lombardy at 88%. The downward trend in Lombardy needs attention. Customer satisfaction peaks in July.
The number of outlets indicates brand reach and market presence.
Puro & Bio has 11 outlets in Emilia-Romagna, and 4 outlets each in Lombardy, Veneto, and Marche. Emilia-Romagna represents the strongest market for Puro & Bio in terms of outlet presence.
Competitor analysis identifies key rivals, enabling strategic positioning and competitive advantage.
McDonald's is the top competitor with a 7.29% cross-visitation rate. Other significant competitors include Autogrill (2.43%), Burger King (2.08%), Pizzikotto (1.39%), and La Piadineria (1.39%). These brands share customers with Puro & Bio.
Traffic workload highlights peak hours, which can inform staffing and marketing strategies.
Puro & Bio experiences peak traffic between 4 PM and 9 PM, with the highest workload around 9 PM. The lowest activity is between midnight and 8 AM. This indicates the prime hours for Puro & Bio.
Consumer segments help tailor marketing by understanding demographics and preferences.
Women show high affinity (index of 95) and Men show even more affinity (index of 104) for Puro & Bio. Gen X exhibits very high affinity (index of 139), while Gen Y (75) and Gen Z (17) are under-indexed, suggesting an opportunity to increase engagement with these younger segments.