Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Punto Azul performance in the Peru and how they change over time
See what factors influence Punto Azul performance in the Peru and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Punto Azul' competitors in the Peru
An analysis of Punto Azul' competitors in the Peru
In Cafés & Restaurants
·Jul – Sep 25
Punto Azul is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Punto Azul's market performance is at the 74th percentile, indicating an above-average market standing. This means Punto Azul outperforms many competitors in Peru's Cafe & Restaurants industry. Performance peers in the same percentile range include Roky's, La Benita de Characato, Pita, Comida Del Callao, Sevicheria Don Pez Limon, and Chili's Grill & Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. Higher CSAT often correlates with repeat business.
Punto Azul's overall customer satisfaction is 87%, a 2.2 percentage point increase year-over-year, indicating improved customer happiness. In Lima, CSAT is also 87% with the same growth. The CSAT trend shows fluctuations between 82.32% and 90.08% from June to August 2025, suggesting areas for consistent service delivery.
Average check reveals spending habits, informing pricing and menu strategies. Monitoring trends helps optimize revenue and understand customer value.
The average check for Punto Azul in Lima is 88.3 PEN, with no change year-over-year. The average check has fluctuated between 84.88 PEN and 94.13 PEN from June to August 2025, indicating potential seasonal or promotional impacts on customer spending.
Outlet count indicates brand reach and growth. Tracking distribution across locations reveals market penetration and expansion opportunities.
Punto Azul has a total of 16 outlets. Lima has the most outlets (11), while Cusco, Callao, Piura, Lambayeque and Madre de Dios each have 1 outlet. This distribution highlights Lima as the primary market, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Punto Azul's top competitors based on customer cross-visitation are Panchita (5.02%), La Lucha Sanguchería Criolla (5.02%), Chicha por Gaston Acurio (4.68%), Mangos Restaurante (4.35%), and KUSYKAY peruvian fusion food (3.68%). This indicates that customers who visit Punto Azul also frequent these establishments, suggesting similar target audiences or dining preferences.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours improves service efficiency and customer experience.
Punto Azul experiences peak traffic workload between 12:00 PM and 3:00 PM, with the highest workload at 2:00 PM (54.90%). Traffic is lowest between 1:00 AM and 5:00 AM. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform personalized campaigns and product development.
Punto Azul's customer base shows an equal affinity between women and men. Gen X is over-represented (affinity index 127), indicating high engagement. Gen Y is also over-represented (affinity index 108). Gen Z is under-represented (affinity index 34), suggesting a need for targeted strategies to attract this younger demographic.