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Managing Partner, Global Business Development
See what factors influence Punto Azul performance in the Peru and how they change over time
See what factors influence Punto Azul performance in the Peru and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Punto Azul' competitors in the Peru
An analysis of Punto Azul' competitors in the Peru
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Punto Azul is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Punto Azul holds a leading position with a percentile of 99, placing it in the top 1% of brands in Peru's Cafe & Restaurants industry. This signifies strong market dominance. Performance peers include Café Ancestral Barranco, Cevicheria Puerto 92, Presto Italo Peruana, Kauza Restaurante, Chili's Grill & Bar and Café Luna Nueva - San Martín. All brands are on the same percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Punto Azul demonstrates a strong customer satisfaction level with an overall CSAT of 85% in Peru. However, there's a slight decrease (0pp) compared to the previous year. Lima shows a CSAT of 85%. The CSAT fluctuated between 82.31% and 90.38% from May to July 2025, indicating variable customer sentiment.
Average check indicates customer spending levels, crucial for revenue forecasting and menu optimization.
Punto Azul's overall average check is 83.3 PEN, marking an 8.7% increase year-over-year. Lima's average check is 83.3 PEN. Average check varied between 72.47 PEN and 89.86 PEN from May to July 2025, showing spending fluctuations.
Outlet count signifies brand reach and expansion, reflecting market penetration and growth strategy.
Punto Azul has a total of 16 outlets. Lima accounts for 11 outlets, dominating the distribution. Cusco, Callao, Piura, Lambayeque, and Madre de Dios each have 1 outlet, indicating regional presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Punto Azul's customers also visit La Lucha Sanguchería Criolla (6.02%), Panchita (4.58%), Cevichería Barra Maretazo | Peruvian Food (4.30%), Mangos Restaurante (4.30%) and Tanta (3.72%). La Lucha Sanguchería Criolla is the most cross-visited competitor, suggesting overlap in customer base.
Traffic workload shows peak operational hours, guiding staffing and resource allocation for efficiency.
Punto Azul experiences peak traffic workload between 12:00 and 15:00, reaching a high of 56.1 at 14:00. Traffic is lowest between 1:00 and 5:00, indicating significantly reduced activity during these hours. This data informs optimal staffing and resource management.
Consumer segments help tailor marketing, improving engagement by understanding audience demographics and affinity.
Punto Azul's customer base consists of 98% women (under-indexed, -1.99 delta) and 101% men (over-indexed, +1.39 delta). Gen X represents 90% of consumers (under-indexed, -9.77 delta), Gen Y is 115% (over-indexed, +14.54 delta) and Gen Z is 30% (under-indexed, -70.36 delta), suggesting higher engagement from Gen Y.