Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pret A Manger performance in the Germany and how they change over time
See what factors influence Pret A Manger performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Pret A Manger' competitors in the Germany
An analysis of Pret A Manger' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pret A Manger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects a brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Pret A Manger holds a leading market performance in Germany's Cafe & Restaurants sector with a percentile of 99. This places it in the top 1% of brands, indicating a strong market position. Performance peers in a similar range include SVAAdish, Cinnamood, Luicella's Ice Cream, Pirates Berlin, Soulbrunch and Anteplioglu Frankfurt.
Customer satisfaction is crucial, showing how well the brand meets customer needs and expectations, impacting loyalty and recommendations.
Pret A Manger demonstrates high customer satisfaction in Germany, with an overall CSAT of 87%, marking a significant 26.4 percentage point increase year-over-year. However, CSAT varies by location; North Rhine-Westphalia shows 47% with a decrease of -2.6pp and Hesse showing 45% with a decrease of -22.1pp, indicating regional disparities in customer experience.
Outlet numbers reflect brand reach and market penetration, showing expansion and accessibility for customers within the region.
Pret A Manger has a limited number of outlets in Germany, with Hesse having 2 and North Rhine-Westphalia having 1. This indicates a focused, possibly strategic, presence in specific regions rather than a widespread national footprint, suggesting room for expansion.
Identifying competitors helps brands understand market dynamics, benchmark performance, and refine strategies to gain a competitive edge.
Pret A Manger's top competitors in Germany, based on customer cross-visitation, include McDonald's (9.68%), Coffee Fellows (4.84%), Papillon Restaurant & Bar (4.84%), Junge Die Bäckerei (4.84%), and Hard Rock Cafe (4.84%). This shows customer overlap with both fast-food chains and other cafe/restaurant brands.
Understanding traffic workload by hour helps optimize staffing, manage resources effectively, and improve customer experience during peak times.
Pret A Manger experiences peak traffic workload between 12:00 and 13:00, with the highest value reaching 53.59. Traffic gradually increases from 6:00 to noon, remains high until 18:00, then decreases throughout the evening. These insights informs operational decisions.
Understanding consumer segments allows for targeted marketing, tailoring strategies to resonate with specific demographics, and maximizing engagement.
Pret A Manger's customer base shows higher affinity towards women (index 123) and Gen Y (index 165), indicating these segments are overrepresented. Gen X (index 39) and Gen Z (index 66) are underrepresented, revealing opportunities to refine strategies and increase their engagement.