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Managing Partner, Global Business Development
See what factors influence Pollos Victorina performance in the Dominican Republic and how they change over time
See what factors influence Pollos Victorina performance in the Dominican Republic and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollos Victorina' competitors in the Dominican Republic
An analysis of Pollos Victorina' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pollos Victorina is in the top 1% of brands
Sample of brands in the same percentile
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollos Victorina's market performance is in the top 1% in the Dominican Republic, indicating a leading position. This signifies strong competitive strength and high customer preference compared to its peers like Papa Johns Pizza and others.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, directly impacting business growth and long-term success.
Pollos Victorina has an overall CSAT of 57%, with a 5.1pp increase year-over-year. Distrito Nacional shows a 58% CSAT with a 21.2pp increase, while Santo Domingo has a 55% CSAT with a 38.3pp decrease. This mixed performance indicates regional differences in customer experience that require further attention.
Average check (transaction value) is key for revenue insights, guiding pricing and upselling strategies to boost profitability.
Pollos Victorina's overall average check is 941.2 DOP, a 15% increase year-over-year. Distrito Nacional shows an average check of 934.2 DOP. Fluctuations between 750 DOP and 1096.15 DOP throughout the months signal need for further investigation to pinpoint specific causes.
Outlet count indicates brand reach and expansion progress, influencing market share and accessibility for customers.
Pollos Victorina has 10 outlets in Distrito Nacional, 5 in Santo Domingo, 3 in La Altagracia, 2 in Santiago, and 1 in La Romana. Distrito Nacional dominates outlet presence. This distribution highlights key markets.
Competitor analysis identifies key rivals and customer cross-visitation, informing strategies to enhance market position and customer retention.
Pollos Victorina's top competitors include Little Caesars Pizza (14.47%), Burger King (10.53%), KFC (10.53%), Wendy's (10.53%), and Forno Bravo (6.58%). High cross-visitation with these brands suggests shared customer base.
Traffic workload by hour optimizes staffing and resource allocation, ensuring efficient service during peak times and enhancing customer experience.
Pollos Victorina experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 1:00 PM (60.71%). Traffic is lowest during the early morning hours. Businesses must allocate staff properly to meet customer demand.
Understanding consumer segments tailors marketing, improving engagement and ROI by targeting the most receptive audiences.
Pollos Victorina's customer base shows a higher affinity among women (117) and Gen Z (294). While women are underrepresented (-14.35), they still are a large portion of customers. Gen Z has high affinity. Pollos Victorina should focus marketing on those two groups.
Cafés & Restaurants