Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence POLLO MEDINA performance in the Mexico and how they change over time
See what factors influence POLLO MEDINA performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of POLLO MEDINA' competitors in the Mexico
An analysis of POLLO MEDINA' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
POLLO MEDINA is in the lower 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
POLLO MEDINA's market performance is in the lower 17%, indicating a critically low market standing. This means the brand captures a smaller share of customer traffic compared to competitors in Mexico's Cafe & Restaurants industry. Performance peers in the same percentile range include Las Gaviotas II Su Amigo Paco, Pizzas Los Arcos, Coffee Boom Karaoke Restaurante Bar & Grill, Menudo y Birria "Don Chon"., Café Javier’s, and Casa Churra.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
POLLO MEDINA's overall customer satisfaction is 48%, a decrease of 5.2 percentage points year-over-year. In Nuevo León, the CSAT is also 48%, with a similar decrease. This indicates a decline in customer happiness, potentially affecting repeat business and brand perception. The CSAT remained stable at 40% from June to August 2025.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding customer purchasing behavior.
The overall average check for POLLO MEDINA is not available. In Nuevo León, the average check is 200 MXN, with no change year-over-year. The average check remained stable at 186.36 MXN from June to August 2025. This provides insight into customer spending habits in that region.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
POLLO MEDINA has 14 outlets in Nuevo León. This indicates the brand's physical presence and accessibility to customers in that state. There is no growth value provided, so we cannot determine if the number of outlets has changed.
Identifying competitors helps understand market dynamics, benchmark performance, and refine strategies for competitive advantage.
The top competitors for POLLO MEDINA, based on customer cross-visitation, are Carl's Jr. (22.22%), Las Tortugas Tortas (11.11%), Super Salads (11.11%), Burger Dagu (11.11%), and Tacos y Hamburguezas "El Cubano" (11.11%). This reveals brands that POLLO MEDINA's customers also frequent, highlighting potential areas for competitive focus.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours.
POLLO MEDINA experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest traffic around 1:00 PM (57.08%). Traffic is minimal during early morning and late evening hours. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
POLLO MEDINA's customer base shows a high affinity towards Men (Index 124) and Gen Y (Index 172). Women are under-indexed (Index 72). This suggests that marketing efforts could be tailored to better resonate with the over-indexed segments.