Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence POLLO MEDINA performance in the Mexico and how they change over time
See what factors influence POLLO MEDINA performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of POLLO MEDINA' competitors in the Mexico
An analysis of POLLO MEDINA' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
POLLO MEDINA is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
POLLO MEDINA's market performance is at the 94th percentile, which defines its position as a leading brand. This indicates a strong market standing relative to competitors like MARISQUERIA SOLO VERACRUZ ES BELLO, South Cafe, Las Chascas de María, Starbucks Carretera Atlixco DT, Buffet de Tacos SABRO KARNE Suc. Talamas, and Tortas Poncho, which are within the same percentile range.
Customer satisfaction (CSAT) indicates customer loyalty and overall brand perception, influencing repeat business and brand advocacy.
POLLO MEDINA's overall CSAT is 36%, showing a decrease of 26 percentage points year-over-year. In Nuevo León, the CSAT is also 36%, reflecting the same decrease. This indicates a significant decline in customer satisfaction, requiring attention to improve customer experience.
Average check reflects customer spending per visit, influencing revenue and indicating the effectiveness of menu pricing and upselling strategies.
POLLO MEDINA's overall average check is 211.1 MXN, an increase of 26.7% year-over-year. In Nuevo León, the average check is 211.1 MXN, with no growth change from the previous period. This suggests increased customer spending despite the unchanged value.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall market penetration.
POLLO MEDINA has 12 outlets in Nuevo León. This signifies the brand's physical presence and distribution within the region. There is no growth data, so the number has remained constant.
Identifying key competitors provides insights into market dynamics, competitive strategies, and potential areas for differentiation.
POLLO MEDINA's top competitors include Carl's Jr. (18.18% cross-visitation), IHOP (9.09%), Los Hueros - Sopes (9.09%), Tacos Félix (9.09%), and Taquería El Gallo Dorado (9.09%). This indicates the brands that POLLO MEDINA's customers also frequent.
Understanding traffic workload by hour helps optimize staffing, manage peak times, and improve customer service efficiency.
POLLO MEDINA experiences peak traffic between 11:00 and 18:00, with the highest workload around 13:00 (60.71%). Traffic is minimal between 21:00 and 9:00, indicating the need for strategic resource allocation during peak hours.
Analyzing consumer segments informs targeted marketing, product development, and customer engagement strategies based on demographics.
The consumer gender mix shows women over indexed (67%), revealing high affinity. The consumer generation mix shows Gen Y over indexed (172%), also indicating high affinity. This suggests marketing efforts should focus on this demographic.