Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Plank performance in the Germany and how they change over time
See what factors influence Plank performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Plank' competitors in the Germany
An analysis of Plank' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Plank is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Plank, with a market performance percentile of 99 in Germany's Cafe & Restaurants industry, is a leading brand. This places Plank in the top 1% of brands, indicating a strong market presence. Performance peers in the same percentile include '87 Mamma Lina', 'SCHMARRNSINN - Erstes Kaiserschmarrn Pop-Up Deutschlands!', 'Secrets Gelato Naturale', 'Café Nova - Bonn', 'Burgeramt', and 'Brenner Opengrill'.
Customer satisfaction (CSAT) reflects customer happiness, driving loyalty and revenue. Monitoring CSAT helps improve services and maintain a competitive edge.
Plank demonstrates high customer satisfaction, with an overall CSAT of 89% in Germany, up 3.3 percentage points year-over-year. In Bavaria, customer satisfaction also stands at 89%, with a similar growth of 3.3 percentage points, indicating consistent positive feedback across the region.
Average check measures spending per customer. Analyzing this metric helps understand pricing strategy effectiveness and customer spending habits.
Plank's overall average check is 9.3 EUR, down 17.6% year-over-year. The average check in Bavaria is also 9.3 EUR. The decrease requires investigating pricing or service changes.
Outlet count indicates brand reach. Tracking this metric shows expansion success and market penetration effectiveness, crucial for growth.
Plank has 34 outlets in Bavaria, Germany. This number provides a snapshot of Plank's physical presence in this key regional market within the country.
Analyzing competitors reveals market dynamics. Identifying top competitors aids in strategic positioning and gaining a competitive edge.
Plank's top competitors, based on customer cross-visitation in Germany, include McDonald's (12.94%), Der Bäcker Feihl (9.41%), Bäckerei Schmidt (5.88%), Der Beck (5.88%), and Burger King (5.88%). This data suggests potential customer overlap and highlights key brands to monitor.
Traffic workload by hours identifies peak times. This optimizes staffing and resource allocation to improve customer experience and efficiency.
Plank experiences peak traffic workload between 6 AM and 7 PM, with the highest workload around 10 AM (52.24%). There is minimum traffic between 8 PM and 5 AM. This workload distribution informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing. Analyzing gender and generation mix improves engagement and brand resonance.
Plank's customer base shows a higher affinity towards women (80%) compared to the average. Men are overrepresented (111%). Among generations, Gen X (92%), Gen Y (80%), and Gen Z (93%) segments each shows specific affinity levels relative to average consumer behavior.