Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Planet Donuts performance in the Jordan and how they change over time
See what factors influence Planet Donuts performance in the Jordan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Planet Donuts' competitors in the Jordan
An analysis of Planet Donuts' competitors in the Jordan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Planet Donuts is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Planet Donuts in Jordan holds the 59th percentile in the Cafe & Restaurants industry, indicating an average/above average market performance. This suggests a moderate market presence compared to competitors. Performance peers in the same percentile range include Tche Tche - تشي تشي, Shawerma Aldayaa, Alia Restaurant, Fatty Dabs Burger Shack, مطعم ومنتزه تلال جلعد - jalad hills restaurant, and ZOKA Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for improvement.
Planet Donuts' overall customer satisfaction in Jordan is 63%, a decrease of 11.2 percentage points year-over-year. In Amman, the CSAT is also 63%, with a decrease of 10.6 percentage points. This indicates a decline in customer happiness, requiring attention to service and product quality to regain customer loyalty.
Average check (transaction value) indicates spending per customer. Tracking it helps optimize pricing and identify upselling opportunities.
The average check for Planet Donuts in Amman is 6.7 JOD, with no growth compared to the previous year. Dynamic data shows a fluctuation in average check from 8.03 JOD in May 2025 to 5.1 JOD in July 2025. This suggests a need to analyze factors influencing spending habits.
Number of outlets indicates brand reach and market penetration. Tracking outlet distribution helps assess growth and expansion strategies.
Planet Donuts has 20 outlets in Amman, 2 in Karak, 2 in Irbid, 1 in Balqa, and 1 in Madaba. The concentration of outlets in Amman suggests a strong presence in the capital, while other regions have limited coverage. This highlights potential expansion opportunities in under-served areas.
Competitor analysis identifies key rivals and their market share. Understanding competitors helps refine strategies and gain a competitive edge.
Planet Donuts' top competitors based on cross-visitation are Marouf Cafe (13.24%), McDonald's (11.27%), Golden Meal (7.35%), Crispy chicken (6.37%), and Qahwa BLK (6.37%). This indicates that customers who visit Planet Donuts also frequently visit these brands, suggesting they are direct competitors for customer foot traffic.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing and resource allocation.
Planet Donuts experiences peak traffic workload between 6 PM and 9 PM, with the highest workload at 21:00 (63.99%). Traffic is lowest between 2 AM and 6 AM. This data suggests the need for increased staffing and resource allocation during peak hours to ensure optimal customer service.
Consumer segment analysis informs targeted marketing. Understanding demographics helps tailor campaigns and improve customer engagement.
Planet Donuts' consumer base shows a high affinity among women (88%) and men (109%). Among generations, Gen X is overrepresented (193%), while Gen Y is underrepresented (63%) and Gen Z is slightly overrepresented (113%). This suggests marketing strategies should consider the preferences and behaviors of Gen X and Gen Z.