Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza King performance in the Hungary and how they change over time
See what factors influence Pizza King performance in the Hungary and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza King' competitors in the Hungary
An analysis of Pizza King' competitors in the Hungary
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza King is in the top 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand's share of customer traffic, revealing its competitive strength and customer preference in the industry.
Pizza King's market performance is at the 92nd percentile, indicating a leading position. This means Pizza King captures significant customer interest compared to competitors like Baby Bamboo Restaurant, Brando Burger, Granny’s Lángos, Dínó Pizzéria, Karcsi restaurant, and KIOSK Garden.
Customer satisfaction (CSAT) reflects brand perception. Higher CSAT correlates with loyalty and positive word-of-mouth, boosting revenue.
Pizza King's overall CSAT is 38%, a 5.6 percentage point increase year-over-year. CSAT in Central Hungary is 34%, with a 7.7 percentage point increase. Recent CSAT peaked in June 2025 at 61.90% but dropped to 17.07% in July, indicating fluctuating customer experiences that require investigation.
Average check reveals customer spending habits. Monitoring trends helps optimize pricing and promotions to boost revenue per transaction.
Pizza King's overall average check is 4.1K HUF, a 32.1% decrease year-over-year. The average check in Central Hungary is also 4.1K HUF with no growth. The average check remained constant at approximately 3909.09 HUF between May and July 2025.
Outlet count indicates market presence and reach. Expansion strategies reflect growth potential and brand accessibility for consumers.
Pizza King has 10 outlets in Central Hungary and 1 in Transdanubia. The concentration of outlets in Central Hungary indicates a strong regional focus, while the single outlet in Transdanubia suggests potential for expansion in that area.
Competitor analysis identifies key rivals. Tracking cross-visitation reveals shared customer base, enabling targeted strategies to gain market share.
Pizza King's customers also visit KFC (28.57%), McDonald's (14.29%), Azúr Fagyizó (9.52%), Promenade Lounge & Music Cafe and Ambrózia (4.76% each). KFC is a significant competitor, suggesting an overlap in customer preferences.
Traffic workload shows peak hours. Understanding workload helps optimize staffing and resource allocation to enhance customer service.
Pizza King experiences peak traffic between 10:00 AM and 6:00 PM, with the highest workload around 3:00 PM (52.27%). Traffic is minimal between midnight and 7:00 AM. Staffing should be adjusted to meet these traffic patterns.
Consumer segments analysis by Gender and Generation enables targeted marketing. Affinity insights inform relevant messaging and positioning strategies.
Pizza King's customer base shows high affinity among women (index 90, value label 90%) and Gen X (index 119, value label 119%). Men are overrepresented (index 107, value label 107%). Gen Z (index 114, value label 114%) and Gen Y (index 101, value label 101%) also show high affinity. Marketing efforts should focus on these segments.