Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the South Korea and how they change over time
See what factors influence Pizza Hut performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Pizza Hut' competitors in the South Korea
An analysis of Pizza Hut' competitors in the South Korea
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants sector.
Pizza Hut holds a leading market position in South Korea's Cafe & Restaurants industry with a Market Performance percentile of 99, placing it in the top 1%. This high percentile indicates a strong competitive standing and significant customer preference compared to its peers: METCHA, Cafe JAMJAM, 전망좋은횟집&흑돼지 성산본점, vivid 13, RAON and Subyeon Choigo Dwaejigukbap.
Number of outlets indicates brand's market presence and accessibility, influencing market share and revenue potential in different geographic locations.
Pizza Hut has 34 outlets in Gyeonggi, South Korea, representing 100% relative to other regions. Other key regions include North Gyeongsang and South Gyeongsang, each with 9 outlets (26.47%).
Analyzing competitors identifies key players and cross-visitation patterns, crucial for strategic positioning and understanding customer preferences.
Pizza Hut's top competitors in South Korea, based on customer cross-visitation, are Starbucks (13.33%), McDonald's (10.00%), Burger King (6.67%), Domino's Pizza (6.67%), and 해왕조개전문 (6.67%). This indicates a significant overlap in customer base with these brands.
Understanding traffic workload by hours helps optimize staffing, manage resources efficiently, and improve customer service during peak times.
Pizza Hut experiences peak traffic workload between 11 AM and 8 PM in South Korea, with the highest activity at 6 PM (56.50%). The lowest traffic occurs during the early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies to improve customer engagement and affinity.
Pizza Hut's consumer base in South Korea shows a high affinity towards women (85% of average), and specifically Gen Y (131% of average) and Gen Z (109% of average) which shows they are over-indexed in Pizza Hut customer base.