Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pinkberry performance in the Saudi Arabia and how they change over time
See what factors influence Pinkberry performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pinkberry is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Pinkberry' competitors in the Saudi Arabia
An analysis of Pinkberry' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pinkberry's market performance is in the lower 42% in Saudi Arabia's Cafe & Restaurants industry, indicating a below average/lagging position. This means Pinkberry captures less foot traffic compared to most competitors. Performance peers in the same percentile range include JOINT | جوينت, Sugar Hive, 1k coffee, Qila of Rice, شاورما زينة, and جمرة وشاي مشهور.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Pinkberry's overall CSAT in Saudi Arabia is 85%, a 2.2 percentage point increase year-over-year, indicating improved customer happiness. Riyadh Region shows the highest CSAT at 87%, followed by Makkah Region at 84%, and Medina Province at 78%. This suggests Pinkberry is performing well in customer satisfaction across these key regions.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and potential revenue streams.
Pinkberry has a total of 12 outlets in Saudi Arabia. The majority, 6, are located in the Riyadh Region, followed by 3 in the Makkah Region, 2 in the Eastern Province, and 1 in Medina Province. This distribution highlights Riyadh as Pinkberry's primary market in Saudi Arabia.
Competitor analysis identifies key rivals and customer overlap. This helps refine strategies to attract and retain customers in a competitive market.
Pinkberry's top competitors in Saudi Arabia, based on customer cross-visitation, are Starbucks (7.94%), Dunkin' (7.14%), McDonald's (6.35%), Kudu (4.76%), and Al Baik (4.76%). This indicates that customers who visit Pinkberry also frequently visit these established fast-food and coffee chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Pinkberry's peak traffic hours in Saudi Arabia are between 16:00 (4 PM) and 21:00 (9 PM), with the highest workload at 20:00 (8 PM) at 60.77%. Traffic is minimal between 3:00 AM and 8:00 AM. This data suggests Pinkberry is most popular during late afternoon and evening hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Pinkberry's customer base in Saudi Arabia shows a high affinity towards women (147 index) and Gen X (219 index). Men are under-indexed (80), as well as Gen Y (95). This suggests that Pinkberry's brand and offerings resonate more strongly with women and Gen X consumers compared to men and Gen Y.