Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pinkberry performance in the United Arab Emirates and how they change over time
See what factors influence Pinkberry performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pinkberry is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Pinkberry' competitors in the United Arab Emirates
An analysis of Pinkberry' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pinkberry's market performance is in the lower 43%, indicating a below average market standing. This suggests Pinkberry captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Beirut Gate Lebanese Restaurant بوابة بيروت, LALA DARBAR, Mr.Crab Restaurant, Layali Al Sham Restaurant, Wicked Crab, and Al Hallab Bab El Bahr.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Pinkberry's overall CSAT is 85%, a 5.6 percentage point increase year-over-year, indicating improved customer happiness. Dubai shows higher CSAT (88%) with a 7.5 percentage point increase, while Abu Dhabi Emirate has 81% CSAT, a smaller increase of 0.4 percentage points. This suggests Dubai customers are more satisfied.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Pinkberry has 9 outlets each in Dubai and Abu Dhabi Emirate, and 1 outlet each in Fujairah Emirate and Sharjah Emirate. This distribution highlights a strong presence in Dubai and Abu Dhabi, with limited presence in Fujairah and Sharjah.
Competitor analysis reveals market dynamics, informing strategies to gain competitive advantage and customer loyalty.
Pinkberry's top competitors based on customer cross-visitation are KFC (9.38%), PAUL (5.21%), The Cheesecake Factory (4.17%), Joud Coffee (4.17%), and Starbucks (4.17%). This indicates that Pinkberry customers also frequent these establishments, suggesting potential areas for competitive differentiation.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation for better service.
Pinkberry experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest workload around 8:00 PM (53.54%). Traffic is minimal between midnight and 9:00 AM. This data suggests optimal staffing during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand relevance.
Pinkberry's customer base shows a high affinity among women (135 index) and Gen Y (138 index). This suggests that Pinkberry is particularly appealing to these demographics, and marketing efforts could be tailored to further engage these segments.