Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pica LuLū performance in the Latvia and how they change over time
See what factors influence Pica LuLū performance in the Latvia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pica LuLū' competitors in the Latvia
An analysis of Pica LuLū' competitors in the Latvia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pica LuLū is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurant industry.
Pica LuLū, with a market performance of 97 in Latvia's cafe & restaurant industry, is a leading brand (top 3%). This high percentile indicates strong customer preference and a significant competitive advantage. Performance peers include Bitīte, Street Pizza, Yerevan Pandok, ZaNaZaN, Stacija Vaivari Pizza, and KALVE Coffee, all positioned in the same high-performance range.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with repeat business and positive word-of-mouth referrals.
Pica LuLū's overall customer satisfaction is 42%, a 12.7 percentage point increase year-over-year. Vidzeme shows a CSAT of 45%, with a growth of 17.9 percentage points. The dynamic CSAT data shows fluctuation through May to July 2025.
Outlet count indicates brand reach and expansion. Tracking this KPI highlights growth, market saturation, and geographic strategic focus.
Pica LuLū has 3 outlets in Vidzeme. This gives a picture of how well developed the company is in terms of market coverage in the particular region.
Competitor analysis reveals brand positioning. Identifying frequently co-visited brands informs marketing strategies and highlights direct competition.
Pica LuLū's top competitors include LIDO (13.56%), McDonald's (10.17%), Ezītis miglā (8.47%), Hesburger (6.78%), and Šašliks nr.1 (6.78%). This indicates that customers who visit Pica LuLū also frequent these brands, informing competitive strategies.
Traffic workload patterns reveal peak hours, aiding staffing and resource allocation for optimal customer service and operational efficiency.
Pica LuLū experiences peak traffic workload between 15:00 and 17:00, reaching a high of 56.99. Traffic is lowest between 0:00 and 7:00. This information helps optimize staffing during peak times.
Analyzing consumer segments by gender and generation allows targeted marketing, improving engagement and positioning with specific demographic groups.
Pica LuLū's customer base shows high affinity among women (71% women vs avg.) and over-indexed Gen X (142% vs avg) and Gen Z (153% vs avg) segments. Gen Y is under-indexed (64% vs avg). Marketing should consider this to reach the most relevant customers.