Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Phở Mein performance in the South Korea and how they change over time
See what factors influence Phở Mein performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Phở Mein' competitors in the South Korea
An analysis of Phở Mein' competitors in the South Korea
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Phở Mein is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Phở Mein holds a market performance percentile of 98, indicating a leading position in South Korea's Cafe & Restaurants sector. This high percentile signifies strong customer preference and competitive advantage. Performance peers in the same range include Sarangbang Kalguksu, 서래향 수서점, 아스론가, 을지로골목집, 돌담흑돼지중문, and 마차푸처레레스토랑 Machhapuchhre Indian Restaurant.
Customer satisfaction reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
Phở Mein's overall customer satisfaction is 86%, a substantial 27.5 percentage point increase year-over-year. In Gyeonggi, customer satisfaction is also 86%, showing a 35.7 percentage point increase. CSAT dynamic data indicates high satisfaction, ranging from 88.24% to 92.31% between May and July 2025.
Understanding competitors highlights market dynamics and opportunities for differentiation, informing strategic positioning and targeted marketing efforts.
Phở Mein's top competitors based on customer cross-visitation include Starbucks (18.18%), Shake Shack (9.09%), 신전떡볶이 (9.09%), 빽다방 (9.09%), and Outback Steakhouse (9.09%). This indicates overlap in customer base, which suggests a need for Phở Mein to emphasize unique offerings and target competitor's customers.
Analyzing consumer segments enables targeted marketing and product strategies, aligning brand offerings with specific demographic preferences.
Phở Mein shows high affinity with women (index 106) and Gen Z (index 187), indicating these segments are overrepresented. The affinity with men is slightly under-indexed (95), and Gen Y is also under-indexed (84). The brand has a solid Gen X affinity (index 113). This suggests targeted marketing efforts should focus on Gen Z and female consumers.