Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence PHAT CHICKEN performance in the Australia and how they change over time
See what factors influence PHAT CHICKEN performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
PHAT CHICKEN is in the lower 36% of brands
Sample of brands in the same percentile
An analysis of PHAT CHICKEN' competitors in the Australia
An analysis of PHAT CHICKEN' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
PHAT CHICKEN's market performance is in the lower 36% in Australia's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile range include BC Che, Montezuma's, PESHAWRI, Kagoshima Master Yakiniku, Toby's Estate, and New Golden Bowl Orange - Chinese Restaurant.
Competitor analysis identifies key rivals, informing strategies to gain market share and improve customer engagement.
PHAT CHICKEN's top competitors based on customer cross-visitation are Hungry Jack's Burgers (10.35%), McDonald's (10.35%), Domino's Pizza (6.90%), Village Coffee Hub (6.90%), and Noodles at the Bay (3.45%).
Traffic workload analysis optimizes staffing and resource allocation, enhancing customer experience and operational efficiency.
PHAT CHICKEN experiences peak traffic workload between 9 AM and 7 PM, with the highest workload around 12 PM (59.94%). Traffic is minimal during early morning and late-night hours.
Understanding consumer segments enables targeted marketing, improving engagement and maximizing ROI by tailoring strategies.
PHAT CHICKEN's customer base shows a high affinity index for women (91) and men (108). The Gen X segment is overrepresented with an affinity index of 519, indicating a high affinity for the brand.