Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pez Azul performance in the Ecuador and how they change over time
See what factors influence Pez Azul performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pez Azul' competitors in the Ecuador
An analysis of Pez Azul' competitors in the Ecuador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pez Azul is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pez Azul holds a leading market position in Ecuador's Cafe & Restaurants industry with a market performance of 97, placing it in the top 3% of brands. This indicates strong competitive strength. Performance peers include MISTIC EXPERIENCE Restaurant Mexicano & Coctails, Rest. Marabu Cuenca, Terabithia Rooftop, PauTi Restaurante Típico, La Dura del Hornado, El Mejor Hornado a Leña de Guayaquil, and Mukimono.
Customer satisfaction reflects brand loyalty and service quality, impacting repeat business and positive word-of-mouth, critical for sustainable growth.
Customer satisfaction for Pez Azul is strong at 79%, showing a significant increase of 26.3 percentage points year-over-year. In Guayas, the CSAT is also 79% with the same growth. The CSAT dynamic data shows high satisfaction levels for the measured period.
Number of outlets signifies market reach and brand presence, influencing accessibility and overall revenue generation potential.
Pez Azul has a total of 15 outlets. The majority, 12, are located in Guayas. There is 1 outlet in each of Chimborazo, El Oro and Pichincha. This distribution shows a strong presence in Guayas with limited reach in other states.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantage development.
Pez Azul's top competitors based on customer cross-visitation are Sweet & Coffee (25.93%), KFC (18.52%), and McDonald's (14.81%). Fritamoro and Chocolatería Dos Chorreras share 7.41%. This indicates a significant overlap in customer base with established cafe and fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and improved customer experience during peak hours.
Pez Azul experiences peak traffic workload between 11 AM and 1 PM, with the highest workload at 12 PM (65.66%). Traffic starts to increase at 8 AM, peaks around midday, and declines after 2 PM, with minimal activity after 4 PM.
Consumer segment analysis enables targeted marketing strategies, enhancing engagement and maximizing ROI by understanding audience demographics.
Pez Azul's customer base shows a high affinity towards women (98) and men (101). The brand has a high affinity among Gen X (424). Understanding these affinity values is important for marketing.