Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pepe's Mexican Restaurant is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pepe's Mexican Restaurant performance in the United States and how they change over time
See what factors influence Pepe's Mexican Restaurant performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pepe's Mexican Restaurant' competitors in the United States
An analysis of Pepe's Mexican Restaurant' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, indicating competitive strength and customer preference in the cafe and restaurant industry.
Pepe's Mexican Restaurant is in the top 1% of brands, which indicates a leading market position. This high percentile suggests strong customer preference and a significant share of foot traffic compared to its peers like Juice It Up!, Angry Chickz and Garbanzo Mediterranean Fresh, which are also in the top 1%.
Customer satisfaction (CSAT) reflects customer contentment. Monitoring CSAT helps refine services and boost loyalty, directly impacting revenue and brand reputation.
Pepe's Mexican Restaurant's overall CSAT is 57%, a decrease of 7.9 percentage points year-over-year. Customer satisfaction varies by state; California shows high satisfaction (71%) with significant growth, while Texas has a lower CSAT (65%) and a decrease. Overall, the CSAT has varied between 54.36 and 63.40 during the monitored period.
Average check (Avg Check) reveals spending per customer. Tracking Avg Check supports pricing strategies and menu optimization, influencing profitability and revenue growth.
The overall average check for Pepe's Mexican Restaurant is $26.30, an increase of 10.6% year-over-year. Illinois has the highest average check ($27.40), while California shows the lowest ($18.30). The average check has fluctuated between $24.04 and $27.24 over the last three months.
Outlet count indicates brand reach and growth. Tracking outlet numbers informs expansion strategies and market penetration effectiveness, crucial for scaling operations.
Pepe's Mexican Restaurant has a total of 35 outlets in the United States. Illinois has the highest number of outlets (23), followed by Indiana (7), California (2), and Louisiana (2). Texas has only 1 outlet. The data indicates a strong presence in the Midwest compared to other regions.
Competitor analysis highlights market rivals. Identifying top competitors informs competitive strategies and differentiation efforts, essential for gaining market share and staying relevant.
McDonald's is the top competitor for Pepe's Mexican Restaurant, with a cross-visitation rate of 20.30%. Other key competitors include Burger King (8.12%), Culver's (7.01%), White Castle (6.64%), and Popeyes Louisiana Kitchen (5.90%). This indicates that customers of Pepe's frequently visit fast-food chains.
Traffic workload highlights peak hours. Analyzing workload informs staffing and resource allocation, ensuring efficient operations and maximizing customer satisfaction during busy times.
Pepe's Mexican Restaurant experiences peak traffic between 11 AM and 8 PM, with the highest workload occurring between 4 PM and 6 PM (51.46-63.56). Traffic starts to decrease significantly after 8 PM. The restaurant is essentially closed from 1 AM to 6 AM.
Consumer segments reveal customer demographics. Understanding gender and generational mix helps tailor marketing and product strategies, improving customer engagement and acquisition.
Pepe's Mexican Restaurant's customer base is split evenly between women and men. Gen X shows the highest affinity (156%), while Gen Y and Gen Z are under-indexed (69% and 73% respectively). This suggests Gen X is more likely to visit compared to other generations.